Zeta Global
Description
Zeta is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
How will this partnership benefit LiveRamp customers?
A partner, not just a platform—When it comes to omnichannel marketing, Zeta’s focus is on more than just building the best platform. We strive to be the best partner. Every client is assigned an account team with expert resources at their disposal, like implementation, integration, strategy consulting, data science, and more, to help ensure your organization’s success. The Zeta Marketing Platform has the tools to grow your customers and your business in one integrated system with identity at its core.
The Zeta Marketing Platform is engineered with the marketer in mind. Our purpose built platform provides an infrastructure that wraps around and augments your existing tech stack ,providing marketers with the flexibility required, while lowering the total cost of ownership.
Zeta enables you to recognize your best customers as well as your top prospects across channels and devices. Zeta ID recognizes everyone as an individual—enabling you to deliver the right offer at the right time, every time at scale, based on our identity graph of over 235M individuals in the U.S.
The Zeta Marketing Platform is engineered with the marketer in mind. Our purpose built platform provides an infrastructure that wraps around and augments your existing tech stack ,providing marketers with the flexibility required, while lowering the total cost of ownership.
Zeta enables you to recognize your best customers as well as your top prospects across channels and devices. Zeta ID recognizes everyone as an individual—enabling you to deliver the right offer at the right time, every time at scale, based on our identity graph of over 235M individuals in the U.S.
Features
CUSTOMER DATA PLATFORM
- Opportunity-driven insight
- Deeper customer understanding
- Highly individualized experiences
EMAIL SERVICE PROVIDER
- Audience Segmentation
- Campaign Management and Orchestration
- Campaign Analytics and Measurement
- Live, on-demand reporting and analytics
- Personalize Customer Experiences
DEMAND SIDE PLATFORM
- Consistent and unified experience at every touch point
- AI-driven personalization
- More efficient use of media-spend
- Deterministic, closed-loop attribution
WORLD CLASS SERVICE
- Zeta services what it sells