LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Chalice AI

AI That's Yours.

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Description

Chalice AI is the leading custom AI software in advertising technology. Chalice AI’s products are configured to make advertising directly impact the business outcomes that matter to advertisers, using the most advanced applications of generative and predictive AI. 

Chalice AI is configurable to predict any business outcome, using any input data the advertiser owns or licenses. Common use cases include Offline Sales, Brand Lift, Incremental Reach, and Inventory Quality. 



How will this partnership benefit LiveRamp customers?

Chalice's LiveRamp integration simplifies onboarding brand CRM data for advanced analytics and predictive modeling. With Chalice, brands can create highly predictive lookalike audiences tailored to their unique goals and pass them back through LiveRamp for activation. Prospecting audiences can be deployed across any platform where your brand advertises, consistently delivering 20% better performance on average for any chosen KPI.

Features

Fully Transparent Models

Deep insights into the unexpected audience characteristics that drive success for your brand are shared.

Securely Power Advanced AI

Leverage your CRM or 1PD. Our advanced models securely process the full, nuanced attributes of your data, enabling you to identify and target your next generation of customers effectively.

Models Enhanced by LLMs

Chalice leverages LLMs to understand the relationships between audience characteristics. This method captures the “full picture” of a consumer, versus applying distinct “labels” to them.

Testimonials

  • David Nyurenberg image

    David Nyurenberg
    Director of Video Product Development and Innovation at Rain the Growth Agency

    Chalice's cutting-edge technology has been instrumental in helping us turn strategic vision into real-world impact. Their AI has enabled us to scale campaigns with precision, ensuring we're reaching the right audiences at the right time while optimizing for efficiency and performance.
  • Vinny Rinaldi image

    Vinny Rinaldi
    Vice President, Media & Marketing Technology at The Hershey Company

    “At the end of the day, whatever size of prize it is, our goal is to win market share from our competition. Custom AI helps us achieve that.”

  • Greg Johns
    EVP, Chief Product Officer at Canvas Worldwide

    Testimonial

”"Canvas strives to be at the forefront of applying AI while maintaining a maximum of flexibility and platform independence. In a programmatic world that sees ever increasing complexity, Chalice brings solutions that simplify the path to effective outcomes for our clients."

Resources

Chalice Overview image

Chalice Overview

Customer Objective

Partner Type

Regions

US

Customer Objective

Partner Type

Regions

US