Chalice AI
AI That's Yours.
Description
Chalice AI is the leading custom AI software in advertising technology. Chalice AI’s products are configured to make advertising directly impact the business outcomes that matter to advertisers, using the most advanced applications of generative and predictive AI.
Chalice AI is configurable to predict any business outcome, using any input data the advertiser owns or licenses. Common use cases include Offline Sales, Brand Lift, Incremental Reach, and Inventory Quality.
Chalice AI is configurable to predict any business outcome, using any input data the advertiser owns or licenses. Common use cases include Offline Sales, Brand Lift, Incremental Reach, and Inventory Quality.
How will this partnership benefit LiveRamp customers?
Chalice's LiveRamp integration simplifies onboarding brand CRM data for advanced analytics and predictive modeling. With Chalice, brands can create highly predictive lookalike audiences tailored to their unique goals and pass them back through LiveRamp for activation. Prospecting audiences can be deployed across any platform where your brand advertises, consistently delivering 20% better performance on average for any chosen KPI.
Features
Fully Transparent Models
Deep insights into the unexpected audience characteristics that drive success for your brand are shared.
Securely Power Advanced AI
Leverage your CRM or 1PD. Our advanced models securely process the full, nuanced attributes of your data, enabling you to identify and target your next generation of customers effectively.
Models Enhanced by LLMs
Chalice leverages LLMs to understand the relationships between audience characteristics. This method captures the “full picture” of a consumer, versus applying distinct “labels” to them.
Testimonials
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David Nyurenberg
Director of Video Product Development and Innovation at Rain the Growth AgencyChalice's cutting-edge technology has been instrumental in helping us turn strategic vision into real-world impact. Their AI has enabled us to scale campaigns with precision, ensuring we're reaching the right audiences at the right time while optimizing for efficiency and performance.
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Vinny Rinaldi
Vice President, Media & Marketing Technology at The Hershey Company“At the end of the day, whatever size of prize it is, our goal is to win market share from our competition. Custom AI helps us achieve that.”
