Lytics
Description
Lytics is the customer data platform of choice for the next generation of customer-centric businesses — and the first-ever CDP with natively-integrated Generative AI capabilities.
Built for the innovators that want to defy expectations and do more with their data, Lytics empowers businesses with data science and AI. And we’re leading a revolution to reinvent how they use them to build relationships
How will this partnership benefit LiveRamp customers?
The partnership will marry Liveramp’s powerful data onboarding and activation capabilities with Lytics’ comprehensive, AI-driven marketing and analytics platform. The combined offering will provide marketing teams with a unified platform to better understand their customers and deliver personalized experiences across all touchpoints.
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