InMarket offers a vast suite of products through our LiveRamp partnership including audiences, attribution, and a real-time visit feed.
Powered by our unique data and unmatched solutions, the InMarket platform provides a 360° degree view of customers and how they make decisions. When working with us, brands know who their customers are, why they shop, where and when to best reach them by combining real-world behaviors like visit data with online and offline purchases through advanced data science. It’s the kind of intelligence thriving brands need to leverage for growth in a rapidly changing world.
Why InMarket Audiences?
InMarket’s segments leverage 100% first-party location data, and exclusive consumer survey and purchase/receipt data down to the item level to drive results. Our unique segments combine real-world consumer movements and purchase data with trusted third-party consumer attributes such as demographics, psychographics, life stages, and more to create the perfect target audience.
- Unrivaled performance–up to 3.7x higher than industry benchmarks
- 100% first-party InMarket SDK with precise location, purchase, and intent data collected via vast direct mobile publisher integrations and InMarket’s Owned & Operated app portfolio
- All data is normalized to account for regular device updates and enhanced predictability
- CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell time
- Verified for scale, always delivering the highest level of accuracy and precision
Why InMarket Attribution?
Track impression to visit - all the way to purchase with Lift, Conversion, & Incrementality® (LCI®). LCI is a people-based attribution solution, provides the true impact of advertising on consumer behaviors, real-world visits, and sales!
- Prove the value of your media—in real time—with access to a transparent, self-service campaign performance platform
- Drive faster optimizations with LCI®’s all new Optimization Engine—highlighting the campaign dimensions driving the most value
- Gain a true 360º view of your consumers and your investments to build smarter marketing strategies and maximize growth
- Take LCI® to the next level with Sales Attribution—Link your media’s impact on both in-store and online sales to uncover true ROAS
Why InMarket Visit Stream?
Visit Stream is a real-time, visit-based optimization solution designed to better monitor and track offline
conversions across all of your marketing initiatives. Powered by the most accurate and scaled permission-based SDK data, Visit Stream is a daily/real-time data feed of consumer visits to your precise brand or location, pushed directly to your DSP or programmatic platform of choice.
- Inform & optimize in-flight media—with visits, not clicks—for smarter planning and deeper analysis
- Bundle & deliver increased actionability and measure media performance with LCI attribution
- Build & activate audiences of exposed and converted consumers to drive further action and increase ROAS
