Basis Technologies
Make the most of your first-party data. Powered by LiveRamp, Basis allows you to convert your CRM data into targetable segments for your DSP tactics. Simply upload your records to our platform and start using your exclusive segment on the same day!
Description
Basis Technologies, formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. The Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
How will this partnership benefit LiveRamp customers?
Make the most of your first-party data. Powered by LiveRamp, Basis allows you to convert your CRM data into targetable segments for your DSP tactics. Simply upload your records to our platform and start using your exclusive segment on the same day!