The Trade Desk
With LiveRamp and The Trade Desk, advertisers can onboard first- and third-party data in a privacy-conscious way in order to enable exceptional customer experiences. Marketers can also bid and frequency cap on RampID within The Trade Desk’s platform, giving them increased access to omnichannel addressable inventory. Additionally, LiveRamp has expanded its Authenticated Identity Infrastructure to include UID 2.0, making it available for publishers who deploy ATS.
Description
The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including desktop, mobile devices, and connected TV. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
How will this partnership benefit LiveRamp customers?
With LiveRamp and The Trade Desk, advertisers can onboard first- and third-party data in a privacy-conscious way in order to enable exceptional customer experiences. Marketers can also bid and frequency cap on RampID within The Trade Desk’s platform, giving them increased access to omnichannel addressable inventory. Additionally, LiveRamp has expanded its Authenticated Identity Infrastructure to include UID 2.0, making it available for publishers who deploy ATS.
- Advertisers can onboard first- and third-party data in a privacy-conscious way in order to enable exceptional customer experiences.
- Marketers who work with both LiveRamp and The Trade Desk can bid on RampID within The Trade Desk’s platform, giving them increased access to addressable inventory as well as people-based frequency capping and suppression across all devices (desktop, mobile, connected TV) and formats (display, in-app, video)—all without cookies.
- Publishers who deploy LiveRamp’s Authenticated Traffic Solution (ATS) will make their inventory targetable and measurable without cookies or other device identifiers.
Features
Increased access & availability to scale high value audiences, especially in cookieless environments like Safari & Firefox
People-based suppression & frequency capping across devices & formats
Improved measurement & better outcomes