Salesforce Marketing Cloud
Description
Salesforce Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels. Get a complete view of each customer with unified profiles on Salesforce's Customer Data Platform. Bring together data from the world’s #1 CRM and unify it into a single source of truth.
Salesforce Customer Data Platform customers can use LiveRamp’s Distribution application to deliver their customer audiences to LiveRamp to orchestrate targeted, people-based advertising campaigns, powered by RampID, across 500+ publishers, including walled garden platforms.
How will this partnership benefit LiveRamp customers?
- Extend the power of your CDP by connecting it with an open ecosystem of partners
- Unlock even more use cases building stronger relationships with customers
- Provide more value across the entire customer lifecycle by helping you better know, engage, and personalize every interaction
Features
Single Point of Integration
Customers can take advantage of a single integration to activate first party data across partners and platforms from their CDP environment, unlocking privacy safe usage of data.
Privacy Centric Data & Scalability
Connect 1st party data with RampID, the unified and cookieless Identifier that enhances customers marketing strategies, unlocking access to build more intelligent audiences across 1st, 2nd, and 3rd party data for additional insights, and driving better personalization.
Simplified Procurement & Activation
Salesforce customers will have a streamlined path to custom audience building and unlocking privacy-safe activation via clicks-not-code, and drastically reducing selling cycles and time-to-value.
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