LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Salesforce Marketing Cloud

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Description

Salesforce Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels. Get a complete view of each customer with unified profiles on Salesforce's Customer Data Platform. Bring together data from the world’s #1 CRM and unify it into a single source of truth.

Salesforce Customer Data Platform customers can use LiveRamp’s Distribution application to deliver their customer audiences to LiveRamp to orchestrate targeted, people-based advertising campaigns, powered by RampID, across 500+ publishers, including walled garden platforms. 

How will this partnership benefit LiveRamp customers?

  • Extend the power of your CDP by connecting it with an open ecosystem of partners
  • Unlock even more use cases building stronger relationships with customers 
  • Provide more value across the entire customer lifecycle by helping you better know, engage, and personalize every interaction 

Features

Single Point of Integration

Customers can take advantage of a single integration to activate first party data across partners and platforms from their CDP environment, unlocking privacy safe usage of data. 

Privacy Centric Data & Scalability

Connect 1st party data with RampID, the unified and cookieless Identifier that enhances customers marketing strategies, unlocking access to build more intelligent audiences across 1st, 2nd, and 3rd party data for additional insights, and driving better personalization.

Simplified Procurement & Activation

Salesforce customers will have a streamlined path to custom audience building and unlocking privacy-safe activation via clicks-not-code, and drastically reducing selling cycles and time-to-value. 

Images

Salesforce Marketing Cloud image

Resources

Customer Objective

Partner Type

Regions

US

Customer Objective

Partner Type

Regions

US