PGM Solutions (FKA V12)
PGM Solutions (FKA V12)
Description
PGM Solutions (FKA V12) delivers audience solutions that give brands a strategic advantage. With deep expertise in first-party data, consumer intelligence, and audience development, PGM specializes in new movers, homebuyers, and property insights—along with high-performing segments built around shopping intent and automotive behavior. Whether you’re looking to identify the right customers or reach them at the right time, PGM helps marketers unlock smarter targeting and better results.
How will this partnership benefit LiveRamp customers?
The PGM Solutions (FKA V12) integration with LiveRamp provides marketers access to consumer, mover, homeowner, property, automotive, and B2B segments in order to deploy segmented, personalized campaigns across channels. Users can leverage insights on movers, homeowners, properties, vehicle ownership, CPG purchases, demographics, life events, and more. Our attributes are also available through LiveRamp for custom offline data bundles.
Features
Consumer Data
400+ attributes on 220+ million consumers - Reach your ideal customers with comprehensive insights on demographics, behavioral attributes, wealth rating, homeownership, in-market signals, and many more.
Proprietary Mover Data
Insights on 90+% of U.S. homebuyers annually - Connect with new movers before, during, and after the move. Access verified mover data up to 14 days before it's available through other sources. Updated weekly with real-time signals.
Automotive Data
260+ million consumers and 214+ million VINS. All lead records include name, address, make, model, and year. Additional insights include in-market intent, wealth rating, online browsing insights, in-market insights, demographics, email address, and segmented wealth modeling.
In-Market Data
Reach audiences actively shopping for the products and services you sell. Blend with other segments to hyper-personalize your targeting strategy.
