Ovative Group
At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach that drives more revenue and grows our clients’ customer files. We work with leaders in the retail, financial services, healthcare, and consumer packaged goods industries, uncovering insights in their customer data to drive business impact and build a competitive edge. Our proprietary measurement platform, MAP, powers us to connect our clients’ digital media investments to their in-store sales. We leverage RampID with MAP in order to provide our clients more accurate, timely, and customer-centric measurement and a direct activation channel to leverage measurement insights by re-onboarding of client audiences.
Description
At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach that drives more revenue and grows our clients’ customer files. We work with leaders in the retail, financial services, healthcare, and consumer packaged goods industries, uncovering insights in their customer data to drive business impact and build a competitive edge. Our proprietary Marketing Analytics Platform, MAP, powers us to connect our clients’ digital media investments to their in-store sales. We leverage MAP to provide our clients with more accurate, timely, and customer-centric measurements and insights with a direct activation team that uses those insights to drive strong business performance.
How will this partnership benefit LiveRamp customers?
- Hands-on Analysis – Media measurement is a complex and constantly changing endeavor. Ovative specializes in identifying, capturing, and analyzing the metrics that matter to your business so you can confidently make marketing decisions.
- Data monetization – We work closely with retail media networks to build data monetization strategies that engage brand partners and open new revenue streams for your business.
- Customer Insights – We help brands make sense of large, unrefined data sets. We focus on the metrics that drive growth and profits for your business, allowing clients to understand their customers, media, and market better.
- Full-Service Potential – We put our measurement analysis into action with experienced media strategists and buyers. We offer best-in-class paid social, holistic search, display, and video planning and execution services fueled by measurable results.
Our team of LiveRamp experts can work with clients to lead strategy, implement activations and assess improvements. We utilize LiveRamp to create a first-party data ecosystem that allows us to activate on four pillars:
- CRM Data Enrichment
- Customer Segmentation Strategy
- Audience Targeting & Exclusion
- Online/Offline Conversion Attribution
We work with clients across various verticals including Retail, B2B, Higher Education, CPG, and Healthcare.
Features
Clean Room Support
1. Use Case Scoping
- Insights – Better understand your customers
- Audiences – Target customers more efficiently
- Measurement – Quantify your ROI, optimize investment
2. RFI/RFP Planning and Execution
3. Data Monetization Strategy and Preparation for the Market
3. Data Monetization Strategy and Preparation for the Market
Data Activation
We leverage LiveRamp’s Connect tool to create and activate 1st party audiences across multiple channels to bring a customer-centric lens to our clients’ marketing programs
Tagging/Data Capture
Tagging/Data Capture
- E-client service tag (ECST)
- File-based recognition
Offline Conversion
Omni-channel Conversion
Pushing offline conversion files to media platforms to perform real-time optimizations of marketing programs to improve enterprise returns
Omni-channel Conversion Measurement
MTA first-party data attribution tying media directly to desired outcomes
Pushing offline conversion files to media platforms to perform real-time optimizations of marketing programs to improve enterprise returns
Omni-channel Conversion Measurement
MTA first-party data attribution tying media directly to desired outcomes
Customer Segmentation
We take the time to understand your customer and your data. We then create impactful, actionable strategies to operationalize and execute on those customer strategies across your business