OnAudience
Description
OnAudience is a global data provider helping advertisers, agencies and AdTech platforms reach relevant audiences with privacy-safe data. Our proprietary technology processes data signals from more than 25 billion devices across 200+ markets to create 4,100+ predefined audience segments covering demographics, interests, purchase intent, brands, events and more. OnAudience supports desktop, mobile and CTV/OTT environments and works with leading DSPs, SSPs and data marketplaces to make audience activation simple and scalable.
We also enable custom audience creation through AI Audiences, turning campaign briefs into tailored segments ready in seconds for programmatic activation.
Our data solutions are designed around privacy and compliance, including GDPR and CCPA requirements and the IAB Transparency & Consent Framework.
Our data solutions are designed around privacy and compliance, including GDPR and CCPA requirements and the IAB Transparency & Consent Framework.
How will this partnership benefit LiveRamp customers?
Through our LiveRamp integration, customers can discover and activate OnAudience data through the LiveRamp Data Marketplace. OnAudience provides more than 4,100 proprietary audience segments, enabling advertisers to find relevant audiences by demographics, interests, purchase intentions, brands and events.
For more specific or campaign-specific needs, advertisers can use our self-service AI Audiences tool to create AI-modelled custom segments from a campaign brief in seconds, enabling them to build tailored audiences around specific targeting requirements without relying solely on predefined segments.
The partnership gives LiveRamp customers an efficient way to add global, privacy-safe audience intelligence to campaign planning and activation. Audiences can be distributed through LiveRamp to supported destinations, helping marketers extend reach across channels and activate both standard and custom segments where they already buy media.
Features
Features
1. Proprietary Data Built In-House
OnAudience manages the data pipeline in-house, from raw digital signals to ready-to-activate audiences. Our proprietary technology processes signals such as page views, URLs, keywords and content engagement, while our in-house data science expertise turns them into high-quality audience intelligence.
OnAudience manages the data pipeline in-house, from raw digital signals to ready-to-activate audiences. Our proprietary technology processes signals such as page views, URLs, keywords and content engagement, while our in-house data science expertise turns them into high-quality audience intelligence.
2. 4,100+ Proprietary Audience Segments
Access thousands of ready-to-activate OnAudience segments through the LiveRamp Data Marketplace, covering areas such as travel, luxury, automotive, retail, finance, gaming, sports, technology and entertainment.
Access thousands of ready-to-activate OnAudience segments through the LiveRamp Data Marketplace, covering areas such as travel, luxury, automotive, retail, finance, gaming, sports, technology and entertainment.
3. Global Audience Scale
Build local and multi-market campaigns with audience data derived from more than 25 billion devices across 200+ markets in North America, Europe and Asia-Pacific.
Build local and multi-market campaigns with audience data derived from more than 25 billion devices across 200+ markets in North America, Europe and Asia-Pacific.
4. AI-Modelled Custom Audiences
Go beyond predefined segments with AI Audiences, our self-service tool that turns a natural-language campaign brief into an AI-modelled custom audience in seconds, built on OnAudience’s proprietary data foundation.
Go beyond predefined segments with AI Audiences, our self-service tool that turns a natural-language campaign brief into an AI-modelled custom audience in seconds, built on OnAudience’s proprietary data foundation.
5. Transparent Audience Intelligence
Understand what sits behind each custom audience before activation, with insights including demographic breakdowns, brand affinities, interests, keywords and estimated reach — helping planners make informed and explainable targeting decisions.
Understand what sits behind each custom audience before activation, with insights including demographic breakdowns, brand affinities, interests, keywords and estimated reach — helping planners make informed and explainable targeting decisions.
6. Cross-Device & Cookieless Coverage
Reach audiences across desktop, mobile and CTV/OTT environments using data that includes cookieless sources and supports a broad range of mobile, CTV and alternative identifiers.
7. Quality-Controlled Data
Maintain confidence in audience quality through a data pipeline managed by OnAudience from raw signals to activation. Data is verified and regularly quality-checked to support consistency, recency and reliability across markets.
Maintain confidence in audience quality through a data pipeline managed by OnAudience from raw signals to activation. Data is verified and regularly quality-checked to support consistency, recency and reliability across markets.
8. Privacy-Safe by Design
Privacy compliance is embedded into how OnAudience processes, structures and activates data across the programmatic ecosystem. By aligning with GDPR, CCPA and TCF 2.3, and supporting Global Privacy Control, we help advertisers activate audiences more transparently and with greater confidence.
Testimonials
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Regions
EU
US
LATAM
APAC
LiveRamp Partner Accreditations
Regions
EU
US
LATAM
APAC
LiveRamp Partner Accreditations
