LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Goodway Group

Trust is rare in today's digital advertising landscape. Goodway Group is the partner to change that. We work to deliver authentic results that meet our clients' needs — and no one else's. Honestly Smart Digital. Advertising that drives real impact.

header Goodway Group image


Unleash the power of your brand and shape consumer behavior in a crowded market with Goodway Group. We understand the unique challenges advertisers are facing today. Our ecosystem is specifically designed to help you deliver personalized customer experiences, gain market share and tie your campaign results to measurable business outcomes. With our platform-agnostic approach and expertise, we ensure that your brand stands out and drives impressive ROI throughout the entire funnel. 

As a trusted LiveRamp partner, we specialize in providing comprehensive solutions for B2B and B2C brands, offering a full-service, omnichannel media experience. From media strategy and planning to execution and measurement, we cover every aspect of your brand's journey that leads to scalable, trackable revenue. 

If you're a retailer looking to strengthen revenue streams and broaden your online influence by establishing your own retail media networks, take inspiration from the successful collaboration between Dollar General, Liveramp, and Goodway Group. Our partnership contributed to the growth of their retail media network, DGMN, and we offer you the opportunity to explore similar pathways for your own success.

How will this partnership benefit LiveRamp customers?

Revolutionize your customer journey by collaborating with Goodway Group, where you'll embark on a path that promises innovation, expertise and remarkable outcomes.

Discover the Goodway Group Advantage:

Activate Your Data. Seamlessly harness the potential of your first-, second- and third-party data to unlock the true power of your data for enhanced targeting and comprehensive measurement capabilities.

Personalize Precision Targeting. Goodway Group's expertise in digital marketing translates into precision targeting that goes beyond the ordinary. Your campaigns will resonate intimately with your audience, resulting in heightened engagement and exceptional results.

Ensure Privacy. Trust is our foundation. Goodway Group's adeptness in working within Safe Haven, LiveRamp's data clean room environment, ensures that all data activations prioritize privacy. Your data remains protected as you drive success.


People-based Marketing

We have partnered with LiveRamp, the leading provider of omnichannel identity resolution, so we can connect first-, second- and third-party data  to enhance our targeting capabilities and better understand customers to provide a more seamless experience along the purchase path. 

Safe Haven Expertise

LiveRamp's Safe Haven is a state-of-the-art data clean room built for rigorous data privacy standards. Goodway Group has a proven track record, having successfully navigated this platform for major retailers. By partnering with us, you're ensuring that your data isn't just safeguarded, but is also harnessed efficiently and responsibly to achieve notable results.

Passport One

Passport One™ identifies a marketer’s customers, enhances existing first-party data and creates new opportunities for closed-loop measurement. When combined with other components of the tool kit and Goodway’s teams of analysts, data scientists and strategists, brands now have the power to punch well above their weight class positioning themselves ahead of the competition.