Data is our secret weapon. Now it can be yours.
FieldTest First Party Data is gathered directly from consumer online and offline behavior. Our data management platform is built with Unified ID 2.0, a transparent and open sourced framework for identifying and targeting audiences. It’s all built to maximize consumer privacy, transparency and marketing performance. Our technology is future-proofed for a post-cookie world, permission based and immune to iOS changes.
We work with LiveRamp for identity resolution and consumer privacy protection allowing us the most flexibility for data interoperability in a safe, secure and responsible manner.
FieldTest Audience Data provides over 300 highly engaged B2B and DTC audience segments built in partnership with publishers, brands and retail destinations. Our segments include B2B marketers, Apparel consumers, crypto/bitcoin investors, logistics and more. We offer 200 CBD intender segments sliced and diced to product purchase and interest. Gummy, topical, beauty products, pain management, restful sleep, etc. at two durations - in-market (last 30 days) and intenders (past 90 days)