Facteus

Name: Facteus
Author: Facteus

Facteus is a leading alternative data provider democratizing data insights by safely unlocking valuable data sets and increasing data literacy through technology.

Description

Facteus is the leading provider of real, observed U.S. consumer purchase data, giving brands, agencies, and adtech platforms total visibility into how Americans actually shop. Built on a panel of 185M+ active U.S. payment cards spanning 3,000+ merchants, 1,000+ product brands, and 1M+ unique products (UPCs) – covering sporting goods, home improvement, apparel & fashion, restaurants, retail, and more.

Unlike modeled audiences or inferred intent signals, every Facteus segment is built from actual purchase behavior. Marketers can target buyers of specific products, brands, and even direct competitors with confidence. And with 85–95% of transactions refreshed within 24 hours of purchase, Facteus moves at the speed of modern programmatic.

Facteus data supports three core media use cases: activation (purchase-based audience targeting), planning (marketing mix modeling), and as an input for measurement (helping inform and validate attribution and lift in a clean room).

How will this partnership benefit LiveRamp customers?

Through Facteus's integration with LiveRamp, customers can activate purchase-based audiences across the full LiveRamp ecosystem – DSPs, SSPs, CTV platforms, publishers, and paid social destinations, including Facebook and Instagram. LiveRamp customers can self-serve from 2,700+ pre-built Facteus segments off-the-shelf in the LiveRamp marketplace, or commission highly-targeted, custom audiences delivered in 3–5 business days (with no audience minimums).

LiveRamp's identity layer also unlocks the ability to use Facteus data for measurement use cases, connecting observed purchase outcomes to media exposure at scale through a Facteus clean room and delivery pipes into your end-to-end measurement platform.

Features

Syndicated, Purchase-Based Audiences

Target real buyers, not modeled intent. Activate audiences built from observed, real-world transactions at the merchant, brand, UPC, or category level – including competitor buyers, lapsed shoppers, frequent purchasers, and high spenders.

Custom Audiences (3–5 Days)

Partner directly with Facteus to develop segments to your exact campaign brief – any combination of merchants, products, geographies, recency, and frequency. Delivered to your activation platform of choice with none of the size floors competitors typically enforce.

Daily-Refreshed Data for MMM

Power marketing mix models with geo-aggregate, daily-refreshed transaction data delivered as a direct feed. Replace stale, modeled competitive datasets with clean, near-real-time signal drawn from observed U.S. consumer spend.

Input for Clean Room Measurement & Attribution

Use Facteus data as an input for pre/post lift studies, closed-loop attribution, and audience validation against actual purchase outcomes through the LiveRamp clean room – all at the user-ID level, with raw transaction data staying securely in-house.

Testimonials

Sr. Director, Analytics & Strategy
Apparel Retail

“Facteus has been a great addition to our data capabilities. It's more accurate than other tools we've used in the past, allowing us to understand the market and make decisions with a higher degree of confidence. They also continually improve the product with new additions, making the engagement more actionable and valuable over time.”

Resources

Facteus Audience Attributes

LiveRamp Partner Ecosystem