UNIQUE IDENTIFIERS FOR PERSONALIZED MARKETING

One of the most important developments in digital marketing has been the widespread use of Hashed Emails and Mobile Advertising ID’s (MAIDS). These “sticky” identifiers offer powerful marketing tools that can track individual email ID’s regardless of the platform they use. Hashed emails and MAIDS can track where that ID goes on the web, behaviors that occur like link clicks, online purchases, browser searches, file downloads and more. That’s powerful information marketers crave.

ACTIONABLE DATA ENHANCEMENT

Datastream Group utilizes hashed emails and MAIDS in a powerful way by incorporating behavioral activities into our data products. Our clients gain insight they can use to develop personal one-to-one marketing relationships. Hashed emails and MAIDS can be used as powerful filters that zero-in not only on demographics but behavioral activity as well. By integrating this collected intelligence with our existing databases, Datastream Group can offer the ability to target individuals digitally, or extend that reach offline through postal delivery or telemarketing efforts.Our opt-in dataset includes 340 million individuals paired with email addresses, IP address and timestamps. Our Device ID Dataset features 80 million ongoing monthly feeds paired with hashed emails, IP address and timestamp. We also control 330 million Device ID’s matched to consumers.

CONTACT THE DATASTREAM GROUP TODAY!

Reach your targeted audience on a granular one-to-one basis. Contact Datastream Group today for a more information.

DIGITAL DATA FOR INTERNET ADVERTISING

Advertising on the internet has become more sophisticated, targeted and effective than just a few years ago. Today, most advertisers dedicate a big porting of their total marketing budgets to reach their audiences where they spend an ever-increasing part of their day—on the internet.

YOUR AUDIENCE ON EVERY CHANNEL

At Datastream Group our digital data will power-up every internet advertising program you employ. Select one of our existing lists or structure a targeted audience for delivering your online display ads. Append and enhance your current database with behavioral and browsing data we’ve collected on your target audience.

Our internet advertising data can help in every channel including:

Utilize our hashed emails and MAIDS to support your sequential marketing efforts and enrich your omni-channel experience.

REACH YOUR CUSTOMERS WHERE THEY ARE

In today’s world our cell phones are nearly an extension of ourselves. For most people, they are in our pockets, or within reach at all times. With technology embedded in our phones and mobile devices we can be tracked extremely closely, usually within meters of our physical location.

Location technology coupled with hashed emails and Mobile Advertising ID’s (MAIDS), when harvested, can inform marketers with critical information. They can learn when a consumer or potential client is approaching a store, visiting an entertainment venue, passing near a hotel or sitting in a bar or restaurant. The options or delivering advertising and branding messages in real-time or after the fact is almost limitless.

TARGETING CUSTOMERS WHERE THEY ARE

More than other digital data points, mobile location data tracks very closely with intent to buy and actual purchase activity. After all, if a customer is physically located in a brick and mortar store, restaurant or auto dealership, it’s a much stronger indicator of purchasing activity than simply browsing online.
Datastream Group offers mobile location data that can be coupled with your audience demographics. For marketers implementing sequential advertising, omni-channel marketing and real-time digitally served ads, Datastream can customize the exact audience you want to reach and reach them in real time.

IDENTIFY, KEEP AND EXPAND YOUR CUSTOMER BASE

In today’s digital-centric world, marketing through email has evolved into one of the most cost-efficient methods of reaching, keeping and expanding your customer base. But more than that, it is a low-cost, high-impact form of branding and building a one-to-one relationship with individual customers. Having the ability to deliver your digital ad targeting only those customers that have interacted with your email campaign puts tremendous targeting options in your hands. The central component of your email marketing campaign must be a clean, fresh, opt-in list. At Datastream Group all of our B2B and B2C email lists are permission-based and fully opt-in.

BUSINESS-TO-CONSUMER AUDIENCES

With 270 million consumers, 60 million households and hundreds of filters available, Datastream Group can help you target the exact audience you need for your B2C campaign with pinpoint accuracy. Choose General Demographic data points like:

…and other key demographics.

Layer those groupings with Lifestyle Demographics that cluster around your desired audience like:

…and many, many other options, to craft the most desirable and likely to respond audience.

BUSINESS-TO-BUSINESS AUDIENCES

The Datastream Groups’ B2B Master File is the most comprehensive, up-to-date resource of U.S. businesses. It is composed of 30 million businesses nationwide which includes 28 million business contact emails. This huge database provides the flexibility to segment by:

Every company faces unique challenges with their email marketing campaigns. Datastream Group is committed to help each one of our clients achieve success andprovides the opt-in email tools, data and consultative expertise that get the results you want.