Cognitiv

Name: Cognitiv
Author: Cognitiv

Cognitiv offers the leading custom AI for marketers, proven to predict consumer behavior, deliver new customers, and drive performance outcomes. Cognitiv’s core platform, NeuralMind, is the leading customer acquisition deep learning platform proven to better predict consumer behavior and deliver incremental customers while driving down customer acquisition cost (CAC) over time. Cognitiv combines deterministic data and advanced processing techniques to continuously train these algorithms as they optimize clients’ key performance indicators (KPIs), predicting consumer behavior in order to autonomously drive full-funnel marketing performance at scale. Cognitiv is integrated with LiveRamp’s people-based identifier across devices, and fully supports marketer access to ATS inventory. We receive and ingest RampID from our eligible SSP partners to deliver relevant ads and maximize ROI for marketers in an anonymous and privacy-conscious environment.

Description

Cognitiv is the leading advanced performance partner powered by deep learning. Leveraging cutting-edge AI technology and data science since 2015 to more accurately predict consumer behavior and understand nuance, Cognitiv connects brands with their customers in more precise, relevant, impactful moments at scale. Cognitiv’s Deep Learning Advertising Platform provides marketers with unprecedented flexibility, activating as a Dynamic Deal run through the DSP of your choice, as a managed service DSP, or through its industry-first ContextGPT and AudienceGPT products. Cognitiv is on a mission to bring intelligence to advertising. Keep up with Cognitiv on LinkedIn, X and Instagram.

How will this partnership benefit LiveRamp customers?

Our proprietary ID graph integrates with LiveRamp’s people-based identifier to deliver a fully cross-device offering. Our technology measures and optimizes conversions across screens toward people and households, not cookies or individual devices, so our deep learning algorithms can accurately predict and target the right user, in the right context, with the right message, at the right time. The partnership works in both directions: LiveRamp customers can find and activate every Cognitiv AudienceGPT segment directly in LiveRamp Marketplace, and because segment membership updates dynamically, campaigns keep reaching relevant consumers for their entire flight. See the step-by-step activation guide in Resources below.

Features

Dynamic Audience Segments

AudienceGPT segments across auto, finance, retail, tech, travel, entertainment, and seasonal moments update dynamically, with new segments added regularly.

Easy to Activate

Search “Cognitiv” in LiveRamp Marketplace and send segments to any LiveRamp-supported platform in a few steps.

Performance CTV

Powered by LiveRamp’s people-based identity, Cognitiv’s deep learning models connect CTV exposures to online actions and find the households most likely to convert.

Your CRM, Supercharged

Through LiveRamp, Cognitiv securely onboards your CRM data to build and enrich a custom deep learning algorithm.

Resources

Cognitiv Overview

An overview of Cognitiv’s Deep Learning Advertising Platform, covering Custom Algorithms, ContextGPT, and AudienceGPT, plus managed and self-service activation options across every channel.

AudienceGPT Overview

A one-page overview of AudienceGPT for LiveRamp buyers, covering how it differs from traditional segments, a sample of off-the-shelf audiences, and three steps to activate through the LiveRamp Data Marketplace.

AudienceGPT Off-the-Shelf Activation Guide

A step-by-step guide to requesting Cognitiv’s off-the-shelf AudienceGPT segments in the LiveRamp Data Marketplace and sending them to your activation platform.

36% Increase Sales Lift for CPG Brand

A national cheese brand partnered with Cognitiv and Circana to drive a 35.5% sales lift, $1.47MM in incremental sales, and $5.89 incremental ROAS across CTV and OLV.

43% Lower Cost per Conversion for Pharma Brand

ContextGPT helped a vaccine brand reach parents of adolescents in brand-safe health and wellness content, cutting cost per conversion 43% below benchmark.

18% Lift in Brand Awareness for Sports Betting Brand

How a leading sportsbook used ContextGPT™ and AudienceGPT to drive +18.1% brand awareness lift and a 98.9% CTV VCR during March Madness.

LiveRamp Partner Ecosystem

Cognitiv

Description

How will this partnership benefit LiveRamp customers?

Features

Resources