Together with our partners, we are able to unlock more value for our customers. LiveRamp
partners with the world’s leading technology platforms and providers of data, media and
services to unlock new, actionable insights.
AnalyticsIQ has a comprehensive relationship with LiveRamp - from our 2,000+ audience taxonomy to our offline data bundles to our custom audience and measurement capabilities, we are able to help LiveRamp customers with a variety of needs.
Description
AnalyticsIQ is the leading offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help B2C and B2B organizations understand who people are, what they do, and why they make decisions - whether at home as consumers or at work as professionals. Our PeopleCore consumer data, BusinessCore B2B data, and Connection+ B2B2C linkages provide access to audiences you can't get anywhere else. Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.
How will this partnership benefit LiveRamp customers?
AnalyticsIQ has a comprehensive relationship with LiveRamp - from our 2,000+ audience taxonomy to our offline data bundles to our custom audience and measurement capabilities, we are able to help LiveRamp customers with a variety of needs.
Features
Cognitive Psychological Approach
AnalyticsIQ is the first data company to blend cognitive psychology and data science in the creation of data. We take scientific, research-based approach to audience creation AND validation - resulting in predictive, powerful, and unique audiences covering all aspects of consumers' lives.
Comprehensive Taxonomy
Thanks to our PeopleCore B2C database and BusinessCore B2B database, AnalyticsIQ has over 2,000+ actionable audiences available within LiveRamp Data Marketplace.
Custom Audience Creation
AnalyticsIQ can be your partner in creating custom audiences - fast. We can create and deliver custom audiences by combining existing data, or we can conduct custom research in order to create a completely custom audience specific to your needs where we apply our cognitive psychological approach.
B2B2C Linkages
Connection+ is the richest source of B2B2C linkage data, especially ideal for instantly identifying micro and small businesses and the people driving them forward, both as professionals and everyday people. Powered by AnalyticsIQ’s two robust databases, PeopleCore and BusinessCore, brands can tap into predictive, contextual profiles on both businesses and the people making key buying decisions.
