Adsquare

Name: Adsquare
Author: Adsquare

A real-time, mobile-first data exchange, adsquare gives advertisers and agencies seamless access to multiple data dimensions for more effective targeting, measurement and insights. Be among programmatic leaders and unlock the world of mobile data using one single integration and access real audiences in the right context for relevant advertising experience.

Description

A real-time, mobile-first data exchange, Adsquare gives advertisers and agencies seamless access to multiple data dimensions for more effective targeting, measurement and insights. Be among programmatic leaders and unlock the world of mobile data using one single integration and access real audiences in the right context for relevant advertising experience.

How will this partnership benefit LiveRamp customers?

Adsquare's integration with LiveRamp helps brands connect people and places in a privacy-first world. Trusted by 1,800+ companies, our partnership will help you reach audiences based on where they've been. Discover how the world’s leading agencies and brands are using our solutions.

Features

Audience Targeting

Combining data on people’s demographics, interests, app usage or movement allows you to build sophisticated audience segments that deliver optimized campaign performance. At Adsquare, audience data comprises audience segments connected to Mobile Advertising IDs and takes the form of:

Socio-demographic data
Brand preferences
Movement history
Personal interests
Purchase history

Footfall Measurement

With Adsquare’s real-time visit data you can see exactly how many customers your campaign is impacting, how it’s affecting their behavior and what you can do to further enhance performance.

Our store-visit attribution solution calculates uplifts by comparing the exposed user group against a control group of users that hasn’t seen the corresponding ad.

Proximity Targeting

Target highly customized locations in a variety of data dimensions. Advanced spatial data lets you find your audiences, wherever they may be. Whether you‘re a retailer looking to drive footfall to stores or a sports brand looking to target fans around a stadium, context is critical. Adsquare’s Proximity Targeting allows you to target consumers based on their geographical context without relying on any personal identifiers.

OOH Planning & Activation

Adsquare has taken the guesswork out of OOH and lets you understand exactly who is going to pass an OOH site – and plan OOH campaigns with unprecedented precision. Via our proprietary pre-bid integrations with DSPs, you can make use of spatial data including audience index scores for programmatic DOOH.

Testimonials

Gustav Mellentin
CEO

Advertisers have recognized the massive potential of mobile. Thanks to the integration of Adsquare data, we enable our customers to target the right audience at the right time in the right local context.
Georg Polzer
Head of Partnerships

Our partnership with Adsquare allows brands to make sense of the rapidly changing mobility trends while putting privacy first. We’re thrilled to work with the leading location intelligence provider to help marketers act smarter.

Resources

Sustainability Report: Setting the course for a net-zero future

Adsquare takes sustainability seriously and considers its impact on the world as one of the critical fundamentals of its business success. For this reason, we are extremely pleased to announce the publication of our Sustainability Report 2022.

The report outlines a strategy to pioneer a net-zero future for Adsquare and the tech industry, by taking three dimensions into account: Planet, People, and Society.

By starting with small actions and setting realistic and measurable goals for the next 3 years, we are confident that a cleaner, fairer and more social world is within our reach.

Download the report to learn more about Adsquare´s plan for a net-zero future.

Whitepaper: Location Context 2.0

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale? The answer, as set out in this white paper, is for the industry to double down on context-based marketing by enriching it with spatial and geo-located audience data. The model gives all the benefits of digital personalisation with none of the privacy downsides. We provide examples of companies that are already using it, and outline some of the technical underpinnings that make it possible.

The report’s content in a nutshell:

Learn about the impact when targeting in the context of location
Discover what is possible when time, movement and location data intersect
Understand the future-proof methodology behind Proximity Targeting

Whitepaper: The Data-Driven Transformation of OOH

In this paper, we investigate the data-driven transformation of OOH advertising. Here, you will find data points that show exactly what this transformation means for advertisers and why they should care. We also provide a clear step by step guide of how advertisers can drive success in their OOH campaigns and leverage programmatic to drive efficiency and scale.

Over the next few years, we believe OOH will take its place at the heart of integrated, automated and measurable campaigns. We hope this paper will provide a starting point to help you place your business at the forefront of this change.