Adsquare takes sustainability seriously and considers its impact on the world as one of the critical fundamentals of its business success. For this reason, we are extremely pleased to announce the publication of our Sustainability Report 2022.

The report outlines a strategy to pioneer a net-zero future for Adsquare and the tech industry, by taking three dimensions into account: Planet, People, and Society.

By starting with small actions and setting realistic and measurable goals for the next 3 years, we are confident that a cleaner, fairer and more social world is within our reach.

Download the report to learn more about Adsquare´s plan for a net-zero future.

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale? The answer, as set out in this white paper, is for the industry to double down on context-based marketing by enriching it with spatial and geo-located audience data. The model gives all the benefits of digital personalisation with none of the privacy downsides. We provide examples of companies that are already using it, and outline some of the technical underpinnings that make it possible.

The report’s content in a nutshell:

In this paper, we investigate the data-driven transformation of OOH advertising. Here, you will find data points that show exactly what this transformation means for advertisers and why they should care. We also provide a clear step by step guide of how advertisers can drive success in their OOH campaigns and leverage programmatic to drive efficiency and scale.

Over the next few years, we believe OOH will take its place at the heart of integrated, automated and measurable campaigns. We hope this paper will provide a starting point to help you place your business at the forefront of this change.

The report’s content in a nutshell: