Viafoura
With Viafoura's DXP solutions LiveRamp's customers will be able to leverage their first-party data to drive customized audiences -maximizing ad effectiveness, click-throughs, and revenue.
Description
Viafoura is a digital experience company that helps brands activate their audiences. Our always-on customer acquisition platform leverages AI and first-party data to optimize user conversion and on-site personalization — maximizing registrations, retention, and revenue.
How will this partnership benefit LiveRamp customers?
With Viafoura's DXP solutions LiveRamp's customers will be able to leverage their first-party data to drive customized audiences -maximizing ad effectiveness, click-throughs, and revenue.
Features
Conversations
Take your site from passive content readership to an active, immersive community experience by implementing Conversations across every page and driving audience comments, replies, feedback and likes.
Community Chat
Viafoura’s Community Chat enables your audience to experience real-time conversations on your sites and in your native apps. It’s easy to integrate, configure, and works seamlessly with Conversations or Live Blogs.
Live Blogs
Viafoura’s live blog is an easy, fast and automated way to publish real-time content on your owned and operated sites and apps. Your editorial team can quickly light up a live blog and start posting content using our front-end publishing experience.
Engagement Starter
Viafoura’s Engagement Starter is an in-article unit designed to increase discovery of your community, drive engagement and registrations, and dramatically advance your first party data strategy – by easily gathering user sentiment and interest data.
Personalization
Viafoura Personalization solutions process and activate social activity data to create an improved site experience that is personally relevant to users’ interests and commenting.
Moderation
Viafoura’s moderation solutions ensure you can enforce civility across your vibrant community without driving up costs.
User Profiles
User Profiles form the basis for Viafoura’s privacy-compliant data collection and processing. From individualized profiles, we can create cohorts and segments to see trends across your audience.