LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Simpli.fi

Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,500 agencies, advertisers, and media buying organizations. Their solutions enable our customers to perform more effectively and efficiently, and maximize ROI on their advertising spend across CTV, mobile, display, and other media types. The Simpli.fi platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

header Simpli.fi image

Description

Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,500 agencies, advertisers, and media buying organizations. Their solutions enable our customers to perform more effectively and efficiently, and to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. The Simpli.fi platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

How will this partnership benefit LiveRamp customers?

Simpli.fi’s integration with LiveRamp enables advertisers to unlock the value of their 1st-party data and apply custom third-party segments for programmatic media activation. Marketers can activate their CRM lists on the Simpli.fi platform with a multi-channel strategy using CTV, video, display, native, and audio ads. This allows our partners to leverage high-impact lists with greater targeting, personalization, and measurement. Our award-winning reporting solutions offer enhanced online and offline attribution metrics, including cart value and return on ad spend (ROAS) data specific to each advertising campaign. Come partner with Simpli.fi, as we offer you the tools needed to maximize the value of your data in your media buying plans.

Features

1st-Party Data Activation

Easily create custom segments in a privacy-compliant manner for programmatic campaign activation by onboarding your data to the Simpli.fi UI.

Attribution & Measurement

Track store visits and/or online conversions, like sign-ups, cart values, and ROAS metrics, with confidence for every targeted, personalized campaign.

Multi-Channel Strategy

Activate CRM lists with a multi-channel approach using Simpli.fi's industry-leading solutions for CTV, video, display, native, & audio advertising.

Real-Time Optimizations

Benefit from real-time optimizations to drive performance during the campaign's flight for minimal waste and maximum return.

Testimonials

  • Katherine S.
    Head of E-Commerce & Marketing

    This is my favorite digital vendor/tech product out of dozens I work with as an e-commerce and marketing director and MarTech stack/digital transformation professional.

  • Craig C.
    Chief Strategist

    Best DSP. The managed service team is very professional and helpful. Capabilities are beyond expectations and they are always developing new products.

  • Heather R.
    Campaign Director

    Simplifi is always striving to evolve to keep up with the constant changes in the industry, and they work hard to get out ahead of changes before they occur, educating us as things develop. Additionally, they work to offer the latest innovations in targeting methods to help keep us up to date with what we can offer.

  • Jeff R.
    Operations Manager

    Simpli.fi is a very intuitive easy tool to use. It truly lives up to its name. That being said, I believe their support is the best thing about the company. They truly build a partnership and want to help you succeed by meeting client goals and expectations.

Resources

Simpli.fi is Ranked a Leader in Four G2 Categories image

Simpli.fi is Ranked a Leader in Four G2 Categories

Simpli.fi is proud receive industry-leading recognition by G2 users as a market leader in the categories of Demand-Side Platforms (DSP), Data Management Platforms (DMP), Mobile Advertising, and Display Advertising.
Simpli.fi: Privacy by Design Advertising Platform image

Simpli.fi: Privacy by Design Advertising Platform

In order to prepare for the future of digital advertising, Simpli.fi is actively future-proofing our processes and solutions to ensure minimum impact on targeting and attribution. Come learn about our "privacy by design" infrastructure.

Customer Objective

Partner Type

Regions

US

Featured Partner

Featured

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Customer Objective

Partner Type

Regions

US

Featured Partner

Featured

Request A Demo