In the UK, LiveRamp and SMG Threefold have partnered together to deliver Boots Walgreen's Audience360 product; combining LiveRamp's Safe Haven with SMG Threefold's managed service offering. The result? Together we launched one of the UK's inaugural 1st party data media networks driving incremental advertising spend from CPGs into Boots' RMN.
The Very Group
SMG have become an extension of our team here at The Very Group. The awards they’ve won further cement the outstanding work that is being achieved through our working relationship as we strive to build a world class digital retailer.
Category Trading Manager
The Co-operative Group
I've found working with SMG extremely engaging, extremely customer-focused, very supportive of my team and also the suppliers. They’re a great conduit between what the suppliers want, what our customers want, and what my buying team is capable of giving – SMG bring all of that together and make it a compelling customer-led offer.
Chief Marketing Officer
SMG are a brilliant partner. They've enabled us to create our own centre of excellence - a brilliant new media agency within Boots - the Boots Media Group. The group delivers the very best of Boots to our suppliers - from digital to data to in-store - to support their growth and to help them succeed.
Director of Digital
We are fortunate to have SMG as a part of our family. The quality of their work is exceptional and we have only had positive outcomes from our planning and activities. Our partners and prestigious brands also speak very highly of the work SMG achieve and the relationships they have forged, which is a great compliment for both our businesses. The end results speak for themselves.