The UK & US Media Network Specialists
In the UK, LiveRamp and SMG Threefold have partnered together to deliver Boots Walgreen's Audience360 product; combining LiveRamp's Safe Haven with SMG Threefold's managed service offering. The result? Together we launched one of the UK's inaugural 1st party data media networks driving incremental advertising spend from CPGs into Boots' RMN.
Description
SMG Threefold run some of the UK’s leading media networks (Boots Walgreens, The Co-operative Group, Morrisons, The Very Group, Signet Group) with omnichannel and data at the heart of our approach. From in-store to retailer.com to off-site, we offer a unique consultancy and in-house solution for retail and travel businesses.
We are specialists in assessing existing media networks and putting them on a path for growth. Focused on driving incremental top and bottom line growth, SMG assess existing networks to ensure the right systems, processes, resources and tools are set up for success.
Or perhaps you are looking to start a media network from scratch? With extensive experience of launching and then operating media networks, we work with businesses to get buy in from their C-Suite to unlock the incremental revenue potential of a media network operation.
Or perhaps you are looking to start a media network from scratch? With extensive experience of launching and then operating media networks, we work with businesses to get buy in from their C-Suite to unlock the incremental revenue potential of a media network operation.
How will this partnership benefit LiveRamp customers?
In the UK, LiveRamp and SMG Threefold have partnered together to deliver Boots Walgreen's Audience360 product; combining LiveRamp's Safe Haven with SMG Threefold's managed service offering. The result? Together we launched one of the UK's inaugural 1st party data media networks driving incremental advertising spend from CPGs into Boots' RMN.
With over a decades worth of experience in UK retail, SMG Threefold is now expanding into the US market, working with LiveRamp to launch / optimize US retail & travel media networks.
With over a decades worth of experience in UK retail, SMG Threefold is now expanding into the US market, working with LiveRamp to launch / optimize US retail & travel media networks.