Outward Media
Through OMI’s partnership with LiveRamp, we have made our proven small-to-midsize business (SMB) and medical market data available on the LiveRamp Data Marketplace, where it can be connected to 120-plus martech platforms to drive, streamline and anonymize digital marketing campaigns. By partnering with LiveRamp, OMI is closing the loop for digital marketers, empowering them to reach and engage with the right targets using our high-quality data – without the hassles of dealing with multiple data providers or worrying about data privacy concerns.
Description
Outward Media, Inc. (OMI) has provided high-quality, business-to-business (B2B) marketing data to Fortune 2000 firms and startups alike for more than 20 years. Our B2B database exceeds 100 million manager- and professional-level and above contacts – all with validated email addresses. It is used by today’s top brands to optimize omnichannel digital marketing campaigns and elevate ABM and intent monitoring initiatives.
Through OMI’s partnership with LiveRamp, we have made our proven small-to-midsize business (SMB) and medical market data available on the LiveRamp Data Marketplace, where it can be connected to 120-plus martech platforms to drive, streamline and anonymize digital marketing campaigns.
By partnering with LiveRamp, OMI is closing the loop for digital marketers, empowering them to reach and engage with the right targets using our high-quality data – without the hassles of dealing with multiple data providers or worrying about data privacy concerns.
How will this partnership benefit LiveRamp customers?
OMI’s partnership with LiveRamp benefits our mutual customers in the following ways:
- Massive Scale: Providing access to 75 million-plus OMI B2B records as part of millions of anonymized LiveRamp customer profiles and identifiers, the partnership allows digital marketers to achieve massive scale with their campaigns.
- Connect with SOHO and SMB Audiences: OMI’s SMB-SOHO database spans more than 65 million U.S.-based business contacts, making it one of the largest of its kind in the world. Our data scientists have fine-tuned the process of identifying and accumulating accurate business information in these sectors, which have been hit especially hard with talent shifts and contact changes in recent years.
- Anonymized to Alleviate Privacy Concerns: Over 75 million of OMI’s 100 million B2B contacts are matched to the LiveRamp RampID graph, including 65 million SMB records. Identity graph data does not contain personally identifiable information (PII) and cannot be used to trace an individual's identity, making it ideal at a time when consumer privacy concerns are on the rise.
- Easy-to-Use Digital Advertising Engine: Agencies and brands can select OMI datasets from the LiveRamp Data Marketplace to custom-build their audience. The resulting anonymized IDs making up the custom audience can then be taken to a demand-side platform to deliver display or social ads. This can all be done in a few simple steps.
Features
Largest SMB Reach:
OMI maintains over 70MM+ SMB contacts w/email (all Manager, Director, and professional level and above titles).
14BB weekly Intent Signal and Monitoring
At OMI we combine intent monitoring data with high-quality business contact data, allowing you to not only identify the individuals behind the digital behaviors being monitored -- but to also reach decision-makers who are ready to buy now. Through the marketplace, we offer 164 pre-built intent segments that are refreshed weekly.
US Medical and Allied Health Providers
OMI's medical database consists of over 900K health providers, physicians at their group practices and other points of service; allied health providers and medical technicians. Our 1.3MM contacts w/email are matched to the digital ID graph and custom segments can be requested
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