NRG is the leading global entertainment insights and strategy firm working at the intersection of content, culture, and technology. Rooted in four decades of industry expertise, our always-on, survey-based tracking services across film, streaming, and franchise supply rich, textured insights and targetable audience segments that drive better campaigns.
NRG's IQ Series is a comprehensive suite of data-driven solutions designed to elevate both strategic and tactical decision-making in entertainment. Offering unparalleled coverage across film, franchise, and streaming, the IQ Series harnesses decades of expertise, in-depth research, and cutting-edge technology to deliver unmatched industry intelligence and actionable insight. With its 360-degree perspective, the IQ Series ensures a comprehensive understanding of audience, content, and market performance. Whether leveraging individual services or the entire suite, subscribers can make informed decisions, maximize returns, and unlock the full potential of their content.
Leveraging the power of the IQ Series data, NRG can offer access to bespoke and mass market media and entertainment audiences at scale through our partnership with LiveRamp.