Medal - Capturing the World's Best Gaming Audience
Description
15M players globally use Medal, a desktop gaming app, to share and capture gaming moments ("clips") and discover new games. Our audience is a global gaming audience with a high appetite for content (on average, five games are downloaded per week by each user) and a wide range of tastes in gaming genres (e.g., shooters, role-playing, strategy, and more). As gaming becomes a larger part of leisure and media consumption, Medal is the way gamers catalog their gaming memories, find friends to play with, and discover new content to play.
How will this partnership benefit LiveRamp customers?
Gaming is increasingly the main screen, ahead of TV and alongside social media traffic. Gamers are also notoriously hard to reach, running ad blockers on most websites, and knowing what they play (Minecraft, GTA V, Roblox) is sparsely understood and is held mostly by gaming companies themselves.
At Medal, we have a rich first-party data ecosystem that is derived from real play and clipping behavior: genres, games played, and games viewed. Additionally, we capture GPU, CPU, memory, and peripheral data that surfaces genuine upgrade intent for hardware and component brands. Everything rests on consented first-party signals and reaches both individuals and households.
At Medal, we have a rich first-party data ecosystem that is derived from real play and clipping behavior: genres, games played, and games viewed. Additionally, we capture GPU, CPU, memory, and peripheral data that surfaces genuine upgrade intent for hardware and component brands. Everything rests on consented first-party signals and reaches both individuals and households.
Features
Desirable Demographic, Typically out of Reach
Medal's core audience of high-intent gamers who enjoy socialising with their friends and fellow gamers represent the holy grail of marketing. Above average earners, 18-26 years old, with disposable income. However, this audience can be elusive to marketers both online and offline.
100% Deterministic Data
Medal's audience data is derived from consented, logged in users and is 100% deterministic. It includes:
- Age
- Games played, viewed, and clipped
- Hardware: GPU, CPU, Memory, Manufacturer
- Peripherals: Keyboard, Mouse, Monitors, etc.
Event Detection
Medal has world class event detection for games. For the user, this means whenever they open a game on their PC, the Medal recorder automatically detects the name of the game and can classify it to their library. This means we have a rich measurement and analytics on what a player is playing and clipping. Our LiveRamp game and genre segments are built off this backbone.
Premium Subscription Tier
Although Medal's desktop app is free to use, our Premium subscription tier allows for an advanced and enhanced experience (unlimited clip lengths, unlimited storage, and a roster of 3rd party perks). Gamers who pay for Medal Premium are typically hardcore clippers and spend a lot on their gaming hobbies.
Recommendation Systems
Medal as a desktop app provides a basic, high attention utility -- use our app to clip and catalog your gaming life. However, gamers often spend time on our app discovering what to play next. Medal users are impressionable, looking for new content, and vocal about sharing it.
Images
Testimonials
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Medal User
I really like this app because it has…I really like this app because it has everything I need. I can clip from it, I can edit my clips, I can share it with my friends, create albums, share it with everyone with a single click. Everyone can record and just share their clips from the same point of view of the same instance and situation that happened.
I like that it feels like social media; if I’m bored, I can just go see what other people posted.
I tried a lot of clipping software. I tried OBS, I tried Outplayed, I tried SteelSeries Moment. They all work fine, but I found that Medal has everything I need..
