Intentsify
Identify in-market accounts, activate buying groups, and accelerate pipeline with multi-signal B2B intent data and cross-channel activation.
Description
Intentsify is a $100-million B2B intent data business, working with mid-market and enterprise B2B advertisers all around the world – including Microsoft, Verizon, Amazon/AWS, Adobe, Stripe, SAP, Salesforce, and over 400 others either directly or through their agencies (or often both) – to provide best-in-class B2B intent data, advertising activation, and marketing measurement/analytics.
How will this partnership benefit LiveRamp customers?
LiveRamp customers benefit from Intentsify's unique B2B focus, industry-leading data quality, the breadth and depth of our global identity graph, and our ability to support the brand-to-demand funnel through all applicable GTM motions and all marketing channels.
Powered by the industry-leading intent data and B2B2C identity graph, Intentsify’s intelligent audience segments — whether via our Custom Audience or Syndicated Audience solutions — enable LiveRamp customers to surround target-account buying groups while at their workplace, at their home, and on mobile devices across all channels (e.g., display, video, CTV, audio, etc.).
Ensure targeting precision via Intentsify's unique intent modeling. Forrester ranked Intentsify as a "Leader" in the Intent Data category and the #1 solution for "Strength of Offering" due to our patented system for evaluating solution-level intent among customers' target buying groups. Capturing 1.1 trillion monthly buying signals across numerous, diverse intent sources and leveraging AI to calibrate intent models precisely to your unique product offering, Intentsify surfaces buying group audiences actively researching solutions like yours.
Bolster audience quality and scale with deterministic identity graph. Built using a deterministic identity spine rather than probabilistic or lookalike modeling, Intentsify's global identity graph boasts 2.8 billion targetable, accurate identifiers, including company and cross-device, person-level data on:
Ensure targeting precision via Intentsify's unique intent modeling. Forrester ranked Intentsify as a "Leader" in the Intent Data category and the #1 solution for "Strength of Offering" due to our patented system for evaluating solution-level intent among customers' target buying groups. Capturing 1.1 trillion monthly buying signals across numerous, diverse intent sources and leveraging AI to calibrate intent models precisely to your unique product offering, Intentsify surfaces buying group audiences actively researching solutions like yours.
Bolster audience quality and scale with deterministic identity graph. Built using a deterministic identity spine rather than probabilistic or lookalike modeling, Intentsify's global identity graph boasts 2.8 billion targetable, accurate identifiers, including company and cross-device, person-level data on:
- 5.2 million companies globally
- 78.1 million people in the US
- 208.4 million people outside of the US.
Reach B2B buying groups whenever, wherever and however. The cross-device nature of Intentsify's identity graph enables LiveRamp customers to surround target-account buying groups while at their workplace, at their home, and on mobile devices (whether work devices or personal) across all channels (e.g., display, video, CTV, audio, DOOH, social, etc.)
Select a solution that best fits your needs. Leveraging a patented AI-driven method of calibrate intent models precisely to your specific products and messaging, Intentsify’s Custom Audiences provide the highest level of target-audience precision, surfacing prospects who are actively researching solutions exactly like yours. If quick activation is just as important as audience quality, Intentsify’s Syndicated Audiences offer 700+pre-built segments that combine powerful intent signals, company intelligence, persona attributes, and business events data — to deliver precise segments that you can activate instantly. Use Intentsify’s free, ungated Audience Explorer app to begin browsing and building your syndicated audiences today: https://audiences.app.intentsify.io/
Features
Numerous Industry Accolades
“Leader” (and #1 for “Strength of Offering”), Forrester Wave: Intent Data Providers for B2B, 2025; “Best ABM Solution,” Martech Breakthrough Award, 2025; “Best Interaction Data Analytics Solution,” Martech Breakthrough Award, 2024; Inc. 5000 Fastest-Growing Companies, 2023-2025; “Sales & Marketing Tech Company of the Year,” Business Intelligence Group, 2023.
Unmatched Segmentation Flexibility
Segment audiences using rich combinations of criteria, including firmographics, job-related demographics, technographics/product usage data, and numerous intent filters at the account, buying group, or persona level (e.g., by aggregate intent strength, research stage, specific intent topics, intent source type, and much more).
Audience Explorer: An Interactive Audience Showroom
Intentsify’s Audience Explorer feature is an intuitive, free and publicly available web-based app that enables you to browse through and build your own syndicated audiences using combinations of firmographic-, demographic-, technographic- and intent-data segments. Drill into the segment compositions, see the estimated audience reach by number of companies, people and unique IDS, and immediately review how to activate those segments in various platforms.
Weekly Updated Audiences
Unlike most other audience datasets, which are typically updated monthly, Intentsify audiences — both Custom and Syndicated Audiences — refresh every week, based on changing buyer behaviors, to maintain peak campaign relevance.
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