LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

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Intentsify

Identify in-market accounts, activate buying groups, and accelerate pipeline with multi-signal B2B intent data and cross-channel activation.

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Description

Intentsify is a $100-million B2B intent data business, working with mid-market and enterprise B2B advertisers all around the world – including Microsoft, Verizon, Amazon/AWS, Adobe, Stripe, SAP, Salesforce, and over 400 others either directly or through their agencies (or often both) – to provide best-in-class B2B intent data, advertising activation, and marketing measurement/analytics. 

How will this partnership benefit LiveRamp customers?

LiveRamp customers benefit from Intentsify's unique B2B focus, industry-leading data quality, the breadth and depth of our global identity graph, and our ability to support the brand-to-demand funnel through all applicable GTM motions and all marketing channels.

Ensure targeting precision via Intentsify's unique intent modeling. Forrester ranked Intentsify as a "Leader" in the Intent Data category and the #1 solution for "Strength of Offering" due to our patented system for evaluating solution-level intent among customers' target buying groups. Capturing 1.1 trillion monthly buying signals across numerous, diverse intent sources and leveraging AI to calibrate intent models precisely to your unique product offering, Intentsify surfaces buying group audiences actively researching solutions like yours.

Bolster audience quality and scale with deterministic identity graph. Built using a deterministic identity spine rather than probabilistic or lookalike modeling, Intentsify's global identity graph boasts 2.8 billion targetable, accurate identifiers, including company and cross-device, person-level data on:
  • 5.2 million companies globally
  • 78.1 million people in the US 
  • 208.4 million people outside of the US. 

Reach B2B buying groups whenever, wherever and however. The cross-device nature of Intentsify's identity graph enables LiveRamp customers to surround target-account buying groups while at their workplace, at their home, and on mobile devices (whether work devices or personal) across all channels (e.g., display, video, CTV, audio, etc.). 

Features

Numerous Industry Accolades

“Leader” (and #1 for “Strength of Offering”), Forrester Wave: Intent Data Providers for B2B, 2025; “Best ABM Solution,” Martech Breakthrough Award, 2025; “Best Interaction Data Analytics Solution,” Martech Breakthrough Award, 2024; Inc. 5000 Fastest-Growing Companies, 2023-2025; “Sales & Marketing Tech Company of the Year,” Business Intelligence Group, 2023. 

Unmatched Segmentation Flexibility

Segment audiences using rich combinations of criteria, including firmographics, job-related demographics, technographics/product usage data, and numerous intent filters at the account, buying group, or persona level (e.g., by aggregate intent strength, research stage, specific intent topics, intent source type, and much more).

Weekly Updated Audiences

Unlike most other audience datasets, which are typically updated monthly, Intentsify audiences refresh every week, based on changing buyer behaviors, to maintain peak campaign relevance.

Images

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Testimonials

  • Brett Kahnke
    Principal Analyst, Forrester

    "The introduction of the Intentsify identity graph in 2024 ranks among the most significant innovations in the space over the past two years, driving persona-based analysis and improved buying group prediction.” -The Forrester Wave: B2B Intent Data Providers Q1, 2025
  • Liz Wood
    VP of Demand Gen, MOI Global

    "Intentsify provides high-quality data that matches our clients’ ICPs.  While some competitors also offer good data, their solutions don’t scale well, and we have to take the insights with a grain of salt. Intentsify brings transparent data to the table which is a game changer."
  • Jillian Schwantz
    Sr. Digital Marketing Manager, Splunk

    "Intensify employs a robust intent engine, enabling our targeting strategy to pinpoint prospects with the highest intent. This engine automates the process, ensuring continuous improvement in our results over time."

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