Compliantly sourced and competitively priced, Fyllo segments enable access to the massive and previously inaccessible audience of Cannabis and CBD purchasers. This highly diverse group of consumers has proven to be incredibly responsive to messaging from mainstream marketers across a variety of verticals, including QSR, Pharma, Health & Wellness, Retail, CPG, Food & Beverage, Alcohol, Media & Entertainment. Within the Fyllo taxonomy, two sets of audiences are available:
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Endemic Audiences - Audiences that are specific to cannabis and CBD Purchasers (ie, CBD Purchasers, Edible Purchasers, Recreational Buyers, etc)
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Infused Audiences - Traditional audience segments that mainstream brands have historically found success with (e.g. Hiking Enthusiasts, Fast Food Lovers, Beer/Wine/Spirits Drinkers, Beauty & Cosmetics Shoppers, Back Pain Sufferers, Cord Cutters, etc.) that have been enriched with CBD and cannabis purchase data
