Foundry - B2B Technology Audience Segments

Name: Foundry
Author: Foundry

Description

Verified 1st party B2B decision maker segments — sourced from Foundry's owned premium network including CIO.com, Computerworld, and TechCrunch. LiveRamp approved. All use cases permitted.

Foundry segments give marketers direct access to verified professionals from Foundry's owned B2B media brands — not modeled, not panel-based. With 26 industries, 30+ job functions, and 6 seniority levels, every segment activates across programmatic, CTV, social, and email. Layer industry, job function, and seniority to reach the full buying committee — evaluator, influencer, and approver — in a single build.

How will this partnership benefit LiveRamp customers?

LiveRamp customers gain direct access to Foundry's verified 1st party B2B decision maker segments — sourced exclusively from Foundry's owned premium media network including CIO.com, Computerworld, and TechCrunch. Unlike modeled or panel-based audiences, Foundry segments are built from true first-party, consented engagement signals, ensuring marketers reach professionals who are actively researching and evaluating technology solutions.

With tiered pricing starting at $1.75 CPM, full buying committee coverage across 26 industries, 30+ job functions, and 6 seniority levels, and omnichannel activation across programmatic, CTV, social, and email — Foundry is the highest-quality B2B audience available in the LiveRamp marketplace.

Features

True 1st Party Data

Verified professionals sourced exclusively from Foundry's owned B2B media brands — not modeled, not panel-based, not aggregated from third-party sources.

Unmatched B2B Depth

26 industries, 30+ job functions, and 6 seniority levels — layer filters to reach the full buying committee in a single audience build.

125M+ Global Decision-Makers

Reach business decision-makers across Americas (62M), EMEA (35M), APAC (25M), and LATAM (5M) from a single catalog.

Omnichannel Activation

Every segment activates across programmatic, CTV, social, and email — one audience, every channel, all use cases permitted.

Tiered Pricing

Starts at $1.75 CPM for industry-only targeting, scaling to $2.19 CPM with job function and seniority — precision targeting with a built-in upsell path.

Continuously Refreshed Segments

Audiences are updated in real time based on active research behavior, with custom builds delivered within 72 hours.

Testimonials

Foundry Case Studies
Foundry

Coming Soon!

Resources

Foundry Segment Overview

Your go-to reference for selling Foundry through LiveRamp. Includes what makes Foundry different, the largest and most-used segments, ready-made audience recipes by vertical, and how to get a custom build scoped fast.

Foundry Data Methodology

The technical credibility behind Foundry's segments — sourcing, methodology, taxonomy, and refresh cadence — all in one page. Use this when a buyer needs to validate data quality before committing.

Foundry Audience Catalog

Everything that's in the catalog, at a glance. Use this to match a client brief to the right Foundry segment — or to identify when a custom build is the better call.

Regions

LATAM

APAC

LiveRamp Partner Accreditations