Fluent, Inc.
Fluent drives intelligent growth strategies that deliver superior outcomes. Fluent’s self-declared, opted-in data is currently available in LiveRamp’s Data Marketplace for activation across all major DSPs. Listed under Audience Now by Fluent, our first-party data is anonymized and de-coupled from media, allowing marketers to enhance how they target across mobile, display, and connected TV. Get in touch to learn more about reaching custom and pre-packaged audience segments in a scalable, efficient, and privacy-safe way.
Description
Fluent (NASDAQ:FLNT) Fluent is one of the largest consumer engagement platforms outside of the walled gardens. Our data solutions are built from the 15 Million+ US consumers that register on Fluent’s owned and operated survey sites every month to share valuable insights about their health, wealth, interests, and intentions.
How will this partnership benefit LiveRamp customers?
- Fluent's taxonomy includes multiple verticals, but is most differentiated in health and pharma, with the largest catalog of unmodeled DTC segments in market built exclusively from Fluent's 1PD
- All segments are built 1:1, leveraging survey responses collected on Fluent's sites
- Fluent's data is tied to its 1PD identity-spine, and all segments are built deterministically
- 100% of consumers in Fluent segments have registered and opted-in
- With scale and accuracy, Fluent's declared segments include over 280mm active records within Liveramp