LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Dynata

Dynata is the world’s largest first-party data and insight platform. With a reach that encompasses 62 million consumers and business professionals globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, to innovation, to branding, advertising, measurement and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific.

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Description

With a proprietary panel of 70 million respondents and trusted by over 80% of the Fortune 500, Dynata captures high-quality consumer insights by surveying real people about their attitudes, preferences, and behaviors. These insights power our Audience Activation solution, delivering unique segments that align with campaign objectives and budget requirements. 

Available today on LiveRamp, Dynata has developed high-performing, pre-built segments at scale, ranging from fashionistas and travelers to pet owners, sports enthusiasts, and business professionals. By leveraging real-world survey data, media buyers can activate highly relevant segments that drive meaningful outcomes. Our activation solution enables targeting across digital channels, including programmatic and CTV, while ensuring compliance with evolving privacy regulations.  

How will this partnership benefit LiveRamp customers?

Dynata empowers LiveRamp customers to harness the power of real people-based data for better decision-making and actionable outcomes. With our expansive, privacy-compliant data and advanced tools, we enable marketers and media owners to elevate their strategies with precision and scale.

Dynata’s Audience Activation Methodology
1. Defining the Target - Identify any segment within our 70 million global panelists based on their attitudes, preferences, and behaviors.
2. Seed Audience - Leverage first-party survey data to create an initial audience that accurately represents your target decision-makers.
3. Modeling - Use advanced predictive modeling and semantic processing to expand your audience while maintaining precision.
4. Activate - Deploy curated segments seamlessly across leading DSPs and SSPs. 

Images

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Dynata image
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Testimonials

  • Vanella Jackson image

    Vanella Jackson
    Hall & Partners, Global CEO

    Our new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an inspirational model fit for today's world, accelerating insights and making them actionable.
  • Carsten Lind image

    Carsten Lind
    Acceleration now part of Choreograph, Partner - Business Solutions

    Dynata’s partnership and data-driven insights were crucial to our success. Their technology helped us achieve a €5M revenue boost and significantly improve campaign efficiency across key metrics. We saw notable increases in CTRs and quality website traffic — a testament to Dynata’s role in our precision targeting.
  • Tom Coombes image

    Tom Coombes
    Virgin Media, Sr. Research Manager

    Dynata's solution allowed us to refine plans and content for the site itself, make more informed marketing decisions, and further optimize an important touchpoint for our customers.

Resources

Unmatched Quality and Scale for Your Audience Needs image

Unmatched Quality and Scale for Your Audience Needs

Dynata delivers online B2B and B2C samples from a robust collection of high-quality data. Our panel ensures maximum feasibility, sustainability, representativeness, and consistency to meet your diverse research and advertising objectives.
Case Study: Driving Business Growth Through First-Party Data image

Case Study: Driving Business Growth Through First-Party Data

When Acceleration, WPP’s leading data and tech consultancy, faced the challenge of optimizing ad targeting for a global home furnishings client, Dynata’s first-party data provided the solution, resulting in a €5M revenue boost.
Uncompromising Data Privacy and Security image

Uncompromising Data Privacy and Security

Dynata is committed to protecting customer data through a comprehensive Information Security program. Led by experienced professionals, our program incorporates proactive threat monitoring, compliance excellence, and integrated safeguards.

Customer Objective

Partner Type

Regions

EU
US
APAC

Customer Objective

Partner Type

Regions

EU
US
APAC