Dynata
Dynata is the world’s largest first-party data and insight platform. With a reach that encompasses 62 million consumers and business professionals globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, to innovation, to branding, advertising, measurement and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific.
Description
Available today on LiveRamp, Dynata has developed high-performing, pre-built segments at scale, ranging from fashionistas and travelers to pet owners, sports enthusiasts, and business professionals. By leveraging real-world survey data, media buyers can activate highly relevant segments that drive meaningful outcomes. Our activation solution enables targeting across digital channels, including programmatic and CTV, while ensuring compliance with evolving privacy regulations.
How will this partnership benefit LiveRamp customers?
Dynata’s Audience Activation Methodology
1. Defining the Target - Identify any segment within our 70 million global panelists based on their attitudes, preferences, and behaviors.
2. Seed Audience - Leverage first-party survey data to create an initial audience that accurately represents your target decision-makers.
3. Modeling - Use advanced predictive modeling and semantic processing to expand your audience while maintaining precision.
4. Activate - Deploy curated segments seamlessly across leading DSPs and SSPs.
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Testimonials
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Vanella Jackson
Hall & Partners, Global CEOOur new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an inspirational model fit for today's world, accelerating insights and making them actionable.
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Carsten Lind
Acceleration now part of Choreograph, Partner - Business SolutionsDynata’s partnership and data-driven insights were crucial to our success. Their technology helped us achieve a €5M revenue boost and significantly improve campaign efficiency across key metrics. We saw notable increases in CTRs and quality website traffic — a testament to Dynata’s role in our precision targeting.
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Tom Coombes
Virgin Media, Sr. Research ManagerDynata's solution allowed us to refine plans and content for the site itself, make more informed marketing decisions, and further optimize an important touchpoint for our customers.
