Cybba
Description
Cybba Inc. brings conversion efficiency through personalized digital marketing and advertising to companies worldwide. Using advanced data analytics, we provide leading digital marketing and display advertising solutions for brands of all sizes. Our strategies include in-depth customer segmentation, digital display ads, onsite optimization, and email remarketing technologies. With these strategies and our full-service account management, we help brands drive qualified traffic to their sites, increase customer conversion rates, and reduce cart abandonment.
How will this partnership benefit LiveRamp customers?
Cybba’s Syndicated Taxonomy is available across all major DSP and DMP Data Marketplaces & helps Advertisers easily target High-Value Users for their Campaigns. Cybba offers 29 different audience segments categorized based on the employment industry of its users. Cybba’s Behavioral Audiences are aggregated using collections of signals observed across the Cybba Network. Cybba’s Network pulls from many sources where Users have shown Direct Interest in one of our Behavioral Audience Categories.
Features
Behavioral Audiences
B2B Audiences