Claritas' 50 years of experience and proven research helps you understand, find and activate consumers online. Don’t settle for demographic variables when you can be using time-tested audiences based on real consumer behaviors. Online marketers can now join the leading brands in applying segmentation techniques that have been proven offline & online for decades. With Claritas Digital, advertisers and agencies can efficiently and effectively reach their best customers online with confidence.
Claritas has over 20,000 demographic and behavioral attributes for every consumer & household in the U.S., providing us with the deepest understanding of who to talk to and how to talk to them. Over 2,500 audiences are available and on-the-shelf ready to activate today, including four of the industry’s most widely used segmentations: PRIZM® Premier, P$YCLE® Premier, ConneXions®, and CultureCode®. Regardless of who you're trying to reach and which ingredients are required to identify them, we can help you pinpoint the right audience(s) for your marketing campaigns leveraging this unparalleled level of data depth and breadth. If you are not finding what you need on-the-shelf, we can immediately on-board or build custom and look forward to supporting whatever targeting goals you have.