LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Bombora

Bombora is the leading provider of intent and demographic data for B2B marketers. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first cooperative of Premium B2B Media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Bombora is a privately funded, profitable, global company based in New York City.

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Description

Bombora connects the B2B ecosystem in a one-of-a kind Data Cooperative—enabling a holistic view of B2B research and consumption behavior. From this data, Bombora derives premium B2B digital audiences that can be segmented by precise attributes to meet your unique targeting needs (e..g, Intent, interest areas and firmographic and demographic attributes) and delivered at scale across channels and platforms through LiveRamp.

Bombora is a true B2B data pioneer. We created the Intent Data category, a decade later, we are trusted by industry leading brands, agencies and B2B publishers. We are the trusted partner of almost half of the Fortune 100.

How will this partnership benefit LiveRamp customers?

Bombora’s premium B2B audiences allow advertisers to build and activate audiences with the scale and precision needed to power high-performing campaigns:

  • Unlock premium audiences calibrated for B2B. Our account and persona level data graph powers infinite audience segmentation, providing access to exclusive B2B audiences at scale.

  • Align targeting to each stage of the consideration journey. Bombora’s Company Surge® Intent data reveals where accounts are in their buying journey. Our Company Surge® based audiences allow you to target in-market accounts with the right message at the right time.

  • Activate seamlessly across channels and platforms. Execute omni-channel activation for both custom and syndicated audiences across display, video, CTV, audio, mobile and more. With access to hundreds of distribution channels, you can be sure your message reaches your target audience wherever they are.

  • Elevate performance with one-of-a-kind audience intel. Leverage insights into your audience’s areas of interest to inform personalized ad creation and relevant campaign messaging, leading to increased engagement. 

Features

Power precise targeting with flexible audience segmentation

Craft bespoke audiences with our expansive set of firmographic, behavioral, B2B demographic and Company Surge® Intent data attributes. Further refine your audience with your target account lists for highly customized targeting.  

Extensive syndicated audience library for instant activation

Access hundreds of pre-built, ready-to-activate audiences and instantly launch campaigns, reaching influential audiences at scale.

Team of experts on Bombora Audience Desk

Collaborate with our team of audience experts to define, build and activate your custom audiences—or use Bombora’s Digital Audience Builder in our self-service UI.

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Testimonials

  • Len Roberto
    Audience and Data Management Director, Informa

    We actually got 10 times higher CTR on our Intent-driven campaign and an 18 times reduction in cost per click (CPC), which was huge!

Resources

Bombora RampID Audiences Taxonomy image

Bombora RampID Audiences Taxonomy

Browse Bombora’s list of audiences available for targeting through LiveRamp—now including RampID powered segments, offering even greater reach and precision.

Explore now
Harnessing B2B data to realize strategy: How Dentsu delivers high performing campaigns using Bombora’s audiences image

Harnessing B2B data to realize strategy: How Dentsu delivers high performing campaigns using Bombora’s audiences

Explore actionable recommendations to help you build and activate Bombora’s B2B audiences to run high-performing, full-funnel campaigns.

Access the Guide
Overcoming omnichannel advertising hurdles with powerful, precise data image

Overcoming omnichannel advertising hurdles with powerful, precise data

Learn how Bombora makes it possible for B2B advertisers to capitalize on the power and potential of omnichannel strategies.

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Customer Objective

Partner Type

Regions

EU
US
APAC
LATAM

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Customer Objective

Partner Type

Regions

EU
US
APAC
LATAM

Learn More