Bombora
Bombora is the leading provider of intent and demographic data for B2B marketers. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first cooperative of Premium B2B Media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Bombora is a privately funded, profitable, global company based in New York City.
Description
Bombora connects the B2B ecosystem in a one-of-a kind Data Cooperative—enabling a holistic view of B2B research and consumption behavior. From this data, Bombora derives premium B2B digital audiences that can be segmented by precise attributes to meet your unique targeting needs (e.g., Intent, interest areas and firmographic and demographic attributes) and delivered at scale across channels and platforms through LiveRamp.
Bombora is a true B2B data pioneer. We created the Intent Data category, a decade later, we are trusted by industry leading brands, agencies and B2B publishers. We are the trusted partner of almost half of the Fortune 100.
Bombora is a true B2B data pioneer. We created the Intent Data category, a decade later, we are trusted by industry leading brands, agencies and B2B publishers. We are the trusted partner of almost half of the Fortune 100.
How will this partnership benefit LiveRamp customers?
Bombora’s premium B2B audiences allow advertisers to build and activate audiences with the scale and precision needed to power high-performing campaigns:
- Unlock premium audiences calibrated for B2B. Our account and persona level data graph powers infinite audience segmentation, providing access to exclusive B2B audiences at scale.
- Align targeting to each stage of the consideration journey. Bombora’s Company Surge® Intent data reveals where accounts are in their buying journey. Our Company Surge® based audiences allow you to target in-market accounts with the right message at the right time.
- Activate seamlessly across channels and platforms. Execute omni-channel activation for both custom and syndicated audiences across display, video, CTV, audio, mobile and more. With access to hundreds of distribution channels, you can be sure your message reaches your target audience wherever they are.
- Elevate performance with one-of-a-kind audience intel. Leverage insights into your audience’s areas of interest to inform personalized ad creation and relevant campaign messaging, leading to increased engagement.
Features
Power precise targeting with flexible audience segmentation
Craft bespoke audiences with our expansive set of firmographic, behavioral, B2B demographic and Company Surge® Intent data attributes. Further refine your audience with your target account lists for highly customized targeting.
Extensive syndicated audience library for instant activation
Access hundreds of pre-built, ready-to-activate audiences and instantly launch campaigns, reaching influential audiences at scale.
Team of experts on Bombora Audience Desk
Collaborate with our team of audience experts to define, build and activate your custom audiences—or use Bombora’s Digital Audience Builder in our self-service UI.
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