1. Access to purchase intent sports audiences at scale
FanReach brings deterministic, 1P purchase intent signals from millions of engaged sports fans across premium publisher environments. This enables LiveRamp customers to move beyond generic sports targeting and activate audiences based on real fan behavior and intent (betting, merch, ticketing, etc.).
2. Privacy-safe activation through identity infrastructure
By leveraging LiveRamp’s identity framework (RampID), FanReach audiences can be onboarded, matched, and activated in a privacy-compliant way across DSPs, clean rooms, and publisher direct deals—ensuring durability in a cookieless ecosystem.
3. Seamless integration into existing workflows
LiveRamp customers can easily discover, access, and activate FanReach audiences within their existing planning and activation workflows—whether through data marketplaces, clean rooms, or platform integrations like The Trade Desk.
4. Enhanced campaign performance & precision
FanReach’s sports purchase intent segments enable:
- More precise prospecting
- Improved conversion rates
- Reduced media waste
- Stronger ROI across verticals like CPG, retail, travel, and betting
5. Unique differentiation in a crowded data landscape
Sports remains one of the most passionate and commercially active verticals. FanReach provides LiveRamp customers with exclusive, hard-to-replicate audience segments derived from real fan engagement—not modeled or inferred data.
6. Interoperability across partners and ecosystems
Through LiveRamp’s connectivity, FanReach audiences can be extended across key partners like The Trade Desk, publishers, and data clean rooms—supporting full-funnel activation from awareness to conversion.
This partnership enables LiveRamp customers to activate privacy-safe, high-intent sports audiences with greater accuracy, scale, and performance—unlocking new revenue and campaign efficiency in a cookieless world.
