AlikeAudience

Name: AlikeAudience
Author: AlikeAudience

Description

AlikeAudience is an award-winning data science company focused on omnichannel data activation. We enable advertisers to seamlessly connect with their audiences through AI-powered, future-proof data solutions

How will this partnership benefit LiveRamp customers?

AlikeAudience offers comprehensive data solutions across industries. Here's a glimpse of the audience targeting we specialize in:

Demographic: Age, Gender, Education, and Employment Status
Interest & Intent: Arts & Entertainment, CPG, Food & Beverages, Health & Wellness, Travel
B2B: Company Size, Company Revenue, Seniority, and Industry
Competitor Audience Targeting in 16 predefined industry verticals: Consumer Goods, Entertainment, Finance, Healthcare, Industrial
Automotive: Car Brands, Vehicle Age, Vehicle Types, Lifestyle
Festive: Back to School, Black Friday, Thanksgiving, Easter
Location Visits: Active Visitors (visited in the past 15 days, data refreshed daily), Frequent Visitors (three or more visits monthly, data refreshed monthly), and Visited Audiences (one visit in a month).

Features

Global Reach

Activate campaigns across 14+ key markets in North America and APAC. Our comprehensive regional data coverage ensures precise targeting at scale.

Innovative Technology

We build future-proof data solutions by combining MAIDs, HEMs, and cookieless signals with advanced AI-powered data analytics, delivering privacy-compliant audience targeting across all digital channels.

Trusted Data

Our audience data powers high-performing campaigns for leading DSPs, data marketplaces, global agencies, and top-tier brands across industries.

Scalable Coverage

1.98B MAIDs, 825M HEMs, 190M IPs. 5.76 targetable devices per capita in the U.S.

Images

Testimonials

Koyi Wu
Digital Business Director, OMD

AlikeAudience goes above and beyond to deliver data-driven marketing that transforms our digital strategy.
Emma Trapper
Manager of Data Partnerships, The Trade Desk

AlikeAudience has been wonderful to work with. Not only does AlikeAudience meet The Trade Desk's stringent privacy standards, but also delivers strong integration with data match rates of up to 99% that are important to targeting success segments at scale, AlikeAudience is an important partner to advance our business objectives.

Resources

Location Intelligence Targeting

From store visit to smart screens — bring your campaigns to the right audiences. Discover more in our Location Intelligence Targeting Playbook.

What You’ll Get:

Access ready-to-use audience segments built from daily refreshed data and localized POI insights to reach shoppers with real-world intent
Activate brand location targeting to capture competitor store visitors and drive stronger brand visibility

Automotive Audience Targeting

Discover how to reach U.S. drivers with precision using over 1,000 curated automotive segments. This playbook features our new automotive audiences across driver profiles, ownership, lifestyle, and service intent to help drive campaign performance at every stage.

What You’ll Get:

Access to 1,000+ prebuilt segments across driver profiles, ownership, lifestyle and auto services to streamline audience activation
Boost brand awareness by targeting the U.S. drivers across 62 car brands and over 700 specific car models
Activate high-performing auto service segments tailored to specific campaign goals

How to Target Smarter with AlikeAudience's New Audiences

Explore smarter targeting with AlikeAudience's new audiences. Our interest and intent signals deliver greater precision in capturing consumer preferences and engaging high-intent audience, helping advertisers reach the right audiences at every stage of the customer journey.

What you'll get:

Access to our new audiences across 22 industry verticals, built to power today's top-performing campaigns.
Real-world use cases to inspire smarter targeting strategies and drive measurable results.
Strategic insights on how to leverage interest and intent segments to capture attention and convert effectively.

Competitor Audience Targeting Playbook

Get a deep understanding of your competitors' audiences is key in today's competitive landscape. This Competitor Audience Targeting Playbook introduces a powerful strategy for tapping into valuable competitor audience insights.

What you'll get:

Access to 17 pre-defined verticals to reach competitor audiences with hyper-targeted marketing campaigns.
AI-powered strategic data insights and advanced data modeling to help you engage with competitor audiences effortlessly.
An actionable audience targeting guide to refine competitor targeting and optimize campaign performance.

Festive Audience Targeting Playbook

The ultimate guide to festive shopping audiences in the US. We invite you to explore and leverage our top-selling segments to amplify your data strategies and achieve outstanding success during festive seasons.

What you'll get:

An extensive network of 122 segments, utilizing advances lookalike modeling and refined data scientists, reaching over a billion diverse audiences.
A comprehensible range of festive shopping seasons, encompassing all significant U.S. holidays throughout the year.
In-depth insights into the highest-performing segments, designed to optimize your data strategies and propel remarkable success.

LiveRamp Partner Ecosystem