Adswerve
Adswerve is a team of 200+ media and analytics industry leaders who use data discovery to help our clients create insightful marketing strategies. We bring life to data and illuminate human connections, solving complex challenges for 800+ companies and some of the biggest brands in the world. We work with agencies, analysts and marketers to better understand their data and drive more efficient and meaningful connections with their customers.
Description
Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps 800+ brands and agencies unlock new growth opportunities and get the most ROI from their digital marketing. See how we make your data do more at adswerve.com.
How will this partnership benefit LiveRamp customers?
When you pair LiveRamp’s best-in-class identity resolution and data alignment capabilities with Adswerve’s deep expertise, you have a robust foundation for true omnichannel marketing. Let our experts help you implement LiveRamp, onboard your team and help you quickly generate more value across your media and tech investments. We’ll help you use LiveRamp’s complete customer profiles with your media platforms to:
- Improve audience segmentation and targeting strategy to deliver the right messages at the right time
- Activate and test new audience strategies across your platforms
- Leverage your data for advanced analytics modeling and analysis
The result? More accurate targeting, an increased return on ad spend and more media efficiency.
Features
ACTIVATE: Scale your audiences
Digital media management
- Paid search
- Programmatic, Connected TV & YouTube
- Ad operations
- Digital media buying
Attribution & reporting
- Clean room strategies
- Attribution analysis
- Data visualization
- Business intelligence
Personalization & optimization
- A/B testing & experimentation
- Conversion rate & campaign optimization
- Customer segmentation
- Value-based bidding
ADVISE: Define the opportunity
Data and digital media consulting
- Tech, media and data audits
- Governance, consent and first-party data strategies
- Audience and campaign strategies
- Digital media planning
Martech licensing
- Google Marketing Platform
- Google Cloud
- Adobe Solutions
- Third-party tools
Training
- Google and Adobe basics
- Advanced data and media workshops
ARCHITECT: Build the right foundation
Data modeling
- Machine learning and predictive insights
- Marketing mix modeling
- Conversion and churn modeling
- Sentiment and clustering analyses
Data aggregation and automation
- Consent and tag management
- Data science automation
- Web, app and user analytics
- Data architecture and warehousing
Martech implementation and enablement
- Platform setup, migrations and support
- Agency and tech in-housing
- Integrations
- Adswerve proprietary tech
LiveRamp Implementation & Onboarding
Get implementation and onboarding services tailored to your data and media so you can get up and running quickly (and correctly).
- Tailored Implementation
- Customized Onboarding
- Data & Media Audits
- Campaign Setup & Deployment
- Tagging
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