Adapex is a publisher technology company with a custom header bidding solution that is currently working across 1,000+ properties monetizing over 40Bn monthly impressions. Our solution increases core KPIs including revenue, viewability, and revenue per session from 40-500%. We have specialized in programmatic advertising for nearly a decade, and over this time period have developed a strong suite of data products and solutions. In order to prepare our publishers to not only survive, but thrive in the cookieless future, we are working on a full suite of first-party data solutions. Our publishers are automatically connected to the leading identity solution providers and we support them in developing first-party audiences ready to be used on PMPs. 
 
We partner with our publishers for the long term - ensuring we best serve them with a multi-prong approach to data and monetization, better enabling premium advertisers to identify their audiences and activate their targets across our inventory with ease and precision.