Windfall
Based in San Francisco, Windfall provides actionable consumer financial data on affluent US households that have more than $1 million in net worth. We serve a number of verticals including: financial services, retail, non-profits, hospitality, and more.
Description
Based in San Francisco, Windfall provides actionable consumer financial data on affluent US households that have more than $1 million in net worth. We serve a number of verticals including: financial services, retail, non-profits, hospitality, and more.
How will this partnership benefit LiveRamp customers?
Windfall provides the industry's most accurate wealth data on 110M+ U.S. households of which 20M+ households have net worth above $1MM. This provides LiveRamp customers the wealth intelligence they need to identify, segment, and activate their highest-value audiences. Through LiveRamp's identity infrastructure, marketers can seamlessly onboard Windfall's wealth signals across every channel in their stack to power smarter prospecting, personalization, and lifetime value strategies.
Features
Precision Net Worth Intelligence
On 110M+ U.S. households of which 20M+ households have net worth above $1MM., refreshed weekly.
Plug-and-Play LiveRamp Activation
Windfall audiences flow directly into the LiveRamp ecosystem, ready to deploy across CTV, social, display, email, and direct mail without manual onboarding.
Custom Wealth Segmentation
Build audiences by net worth, liquidity & life event signals, philanthropic interests and additional sophisticated segmentation.
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