Windfall

Name: Windfall
Author: Windfall

Based in San Francisco, Windfall provides actionable consumer financial data on affluent US households that have more than $1 million in net worth. We serve a number of verticals including: financial services, retail, non-profits, hospitality, and more.

Description

How will this partnership benefit LiveRamp customers?

Windfall provides the industry's most accurate wealth data on 110M+ U.S. households of which 20M+ households have net worth above $1MM. This provides LiveRamp customers the wealth intelligence they need to identify, segment, and activate their highest-value audiences. Through LiveRamp's identity infrastructure, marketers can seamlessly onboard Windfall's wealth signals across every channel in their stack to power smarter prospecting, personalization, and lifetime value strategies.

Features

Precision Net Worth Intelligence

On 110M+ U.S. households of which 20M+ households have net worth above $1MM., refreshed weekly.

Plug-and-Play LiveRamp Activation

Windfall audiences flow directly into the LiveRamp ecosystem, ready to deploy across CTV, social, display, email, and direct mail without manual onboarding.

Custom Wealth Segmentation

Build audiences by net worth, liquidity & life event signals, philanthropic interests and additional sophisticated segmentation.

Images

Testimonials

Financial Services & Wealth Management
HNW Prospect Acquisition

RIA or private bank acquiring qualified HNW prospects via LiveRamp-activated campaigns.
Luxury Retail & E-commerce
Wealth Enrichment & Triggers

Brand using net worth + lifestyle signals to drive AOV and repeat purchase among affluent shoppers.
Travel & Hospitality
Customer Lifetime Value

Resort, cruise line, or premium card program lifting bookings among high-value travelers.

Resources

What It Takes to Be in the Top 1% of Every State

Trigger-Based Marketing for Luxury: New Movers, Liquidity Events, and Career Changes

Windfall for Marketing

LiveRamp Partner Ecosystem