LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Viant

header Viant image

Description

Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. Viant was recently recognized as a Leader in the DSP category.  
 
Adelphic is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive software on their own or work with Adelphic staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. There’s a reason why our client satisfaction is consistently above 95%. 
 
Adelphic empowers brands and agencies to reach consumers seamlessly across all programmatic channels and formats. Our clients can manage omnichannel campaigns across all channels without having to switch between platforms and can leverage differentiated insights including conversion lift, foot-traffic data reports, multi-touch attribution analytics and more, as well as the availability of custom reporting tools as needed. 

How will this partnership benefit LiveRamp customers?

Viant's direct integration with LiveRamp enables marketers to access all LiveRamp data partners by activation through Viant or Adelphic.
 
Viant Data Marketplace Solutions Tile
Viant uses email matching to Direct match identity sync unlocks first or third-party data and gives advertisers the deterministic capabilities at the Viant ID level allowing them to activate omnichannel campaigns.
 
Adelphic Data Marketplace Tile
Adelphic cookie/device IDs sync allows advertisers to create user pools with RampIDs for omnichannel media execution. Selecting the household identifier within the Adelphic UI allows any audience to be used for CTV.

Resources

Partner Type

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EU
US
APAC

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Partner Type

Regions

EU
US
APAC

Learn more.