Together with our partners, we are able to unlock more value for our customers. LiveRamp
partners with the world’s leading technology platforms and providers of data, media and
services to unlock new, actionable insights.
Reach the right people everywhere, every time. Atlas Influence Targeting uses first-party data and identifies only first-degree connections to your target. Get reliable audiences backed by high-quality data. Deliver your ads only to the people who can influence policy — no matter where or how they consume media.
Atlas for Individuals: surround high priority individuals, like elected officials, by engaging their 2,000 most trusted personal, professional, and political contacts through a range of digital media channels.
Atlas for Insiders: reach federal and state Capitol Insiders and their closest influencers.
Atlas for Issues: influence perception on a specific issue by working with our expert data team to curate your own audience.
How will this partnership benefit LiveRamp customers?
Start winning with Atlas. Public affairs campaigns move fast. In as little as 24 hours, precise Atlas Influence Targeting audiences can be built to help you deliver your ad messaging, influence the people who matter most, and win.
Features
Efficient Targeting
Smaller audiences that have real-life connections to your priority target. Influence only the people that matter the most. No wasted impressions or dollars.
High Match Rates
Go beyond the voter file. Audiences are crafted with dozens of first-party data sources. Regular data hygiene ensures match rates are above 90%.
Fast Distribution
Audiences are activated as quickly as 24 hours, leaving more time to run your digital advocacy campaign.
Individual and Household Matching
Two match types available to maximize campaign results. Leverage individual data on social media and programmatic or leverage household data for shared devices like OTT and audio.
Individual Decision Maker Audiences
Create more personalized and engaging campaigns. Every individual audience is large enough to target on its own, so you’re in control of the creative, message, frequency, and platforms.
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Testimonials
Jon Epp
Manager, Digital Advertising Plus Communications
Atlas is easy to work with and makes the process of reaching specific, high-value targets very clear and streamlined.
Jeff Weaton
Senior Vice President Resolute
Atlas was a strong performer for our campaign targeting DC and local policymakers and their spheres of influence. Without Atlas, our targeting would have been much broader and not gotten to the level of precision needed
Cole Kline
Senior Director, Strategy Penta Group
Atlas was equally as effective as more expensive targeting options. The option we chose was great for a campaign like ours where our audiences were more complex than just identifying 5-10 key decision makers.
