Tunnl
Description
Tunnl is erasing the boundaries between insights, audiences, and outcomes. Our AI-powered platform ensures every piece of research and every audience can be acted on.
Marketplace Audiences extend Tunnl’s vision into the broader ecosystem, ensuring intelligence can still be acted on—at speed, at scale, and without friction.
Tunnl Marketplace Audiences are research-backed, addressable audiences—built with the same rigor as our custom work.
Our audiences are ideal for advertisers and agencies working on campaigns that:
Marketplace Audiences extend Tunnl’s vision into the broader ecosystem, ensuring intelligence can still be acted on—at speed, at scale, and without friction.
Tunnl Marketplace Audiences are research-backed, addressable audiences—built with the same rigor as our custom work.
Our audiences are ideal for advertisers and agencies working on campaigns that:
- Need high-quality audiences on short timelines
- Want research-backed credibility without custom lift
- Are testing new categories, issues, or stakeholders
- Need behavior-based audiences, not broad demos
- Crave localization of their audiences
Every Marketplace Audience originates from real-world research on top of mind topics and issues, expert modeling, and validated attributes—not channel-by-channel guesses, or too-broad demographics.
How will this partnership benefit LiveRamp customers?
Tunnl has a curated portfolio of research-backed audiences built using the same methodology that powers the Tunnl Platform. Connect with exactly the right audiences based on their interests, media consumption or technology usage, issue positions, preferences and policy leanings, and other political and consumer behaviors.
For many campaigns, custom research isn’t feasible on short timelines. As a result, agencies default to third-party audience segments that promise speed—but lack transparency, rigor, and proof. Now, you don't have to choose between what’s available, and what’s accurate.
These audiences are already built and ready for downstream distribution from the marketplace to your preferred buying platforms at a moment’s notice.
There’s typically a 24-48 hour turnaround time before data populates within your buying platform for audiences already made. Marketplace Audiences are intentionally designed as a starting point. Organizations can move from packaged audiences to custom research and platform-driven strategies whenever they’re ready.
For many campaigns, custom research isn’t feasible on short timelines. As a result, agencies default to third-party audience segments that promise speed—but lack transparency, rigor, and proof. Now, you don't have to choose between what’s available, and what’s accurate.
These audiences are already built and ready for downstream distribution from the marketplace to your preferred buying platforms at a moment’s notice.
There’s typically a 24-48 hour turnaround time before data populates within your buying platform for audiences already made. Marketplace Audiences are intentionally designed as a starting point. Organizations can move from packaged audiences to custom research and platform-driven strategies whenever they’re ready.
Features
Tunnl Sample Audience Taxonomy
Take a look at what a sample of the Tunnl audience taxonomy can contain. Not inclusive of all audiences, sample only.