True Influence is an award-winning pioneer in B2B intent data acquisition, identity triangulation and advanced intent signal analysis. Through our Relevance Engine™ we accurately identify organizations and individuals who demonstrate spiking intent on relevant B2B topics and use that data to build targeted digital audiences across multiple industry verticals, business locations, devices, and communications channels. With the addition of buying groups, our customers can target organizations and the groups of individuals responsible for making purchase decisions. By activating buying group audiences, our customers can accurately drive digital media to surround the buying group with messaging relevant to their role in the purchase decision. Our collaboration with LiveRamp has produced ABM account level reporting providing our customers valuable insights into role level engagement at the account level. Together, we leverage our greatest strengths to provide our customers the level of insight they need to drive targeted messaging and increased engagement.
