LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Specialists Marketing Services, Inc. (SMS)

header Specialists Marketing Services, Inc. (SMS) image


Specialists Marketing Services, Inc. (SMS) is as a data-driven, multi-channel marketing company that provides data solutions and customer acquisition services to leading brands, agencies, and Fortune 500 companies. With a proven track record in both the direct mail and digital channels, SMS offers high quality consumer segments at scale for advanced targeting, data enrichment, profiling, analytics and measurement across multiple channels.

The SMS Masterfile is a proprietary multi-sourced database of 240 million consumers and over 170 million households with hundreds of consumer attributes including: demographics, home profiles, new movers, lifestyle interests, occupation, and other specialty segments. The SMS Masterfile is built from many sources including self-reported surveys, public record, voter registration, warranties, online directories, recorded deed, and other response types and is 100% deterministic. Leveraging our partnership with LiveRamp, we onboard our PII to online identifiers using a 1:1 deterministic match as well. Given the high degree of accuracy and matching methodology, you can be confident you are targeting the right audiences.

Channels of addressability include display, mobile, social, audio, CTV, OTT, and more.

How will this partnership benefit LiveRamp customers?

  • Informed decision-making
  • Accurate targeting and messaging
  • Improved analytics
  • Increased efficiency and productivity
  • Differentiators: offline build, multi-source verified, non-modeled, 100% deterministic, monthly updates, monthly hygiene, and proven track record in all channels, both offline and online.


Audience Building and Activation

Data Enrichment and Customer Profiling

Analytics and Insights

Identity and Measurement