Specialists Marketing Services, Inc. (SMS) is as a data-driven, multi-channel marketing company that provides data solutions and customer acquisition services to leading brands, agencies, and Fortune 500 companies. With a proven track record in both the direct mail and digital channels, SMS offers high quality consumer segments at scale for advanced targeting, data enrichment, profiling, analytics and measurement across multiple channels.

The SMS Masterfile is a proprietary multi-sourced database of 240 million consumers and over 170 million households with hundreds of consumer attributes including: demographics, home profiles, new movers, lifestyle interests, occupation, and other specialty segments. The SMS Masterfile is built from many sources including self-reported surveys, public record, voter registration, warranties, online directories, recorded deed, and other response types and is 100% deterministic. Leveraging our partnership with LiveRamp, we onboard our PII to online identifiers using a 1:1 deterministic match as well. Given the high degree of accuracy and matching methodology, you can be confident you are targeting the right audiences.

Channels of addressability include display, mobile, social, audio, CTV, OTT, and more.