Snowflake
A product description is a deal closer - that is its ultimate purpose. It should explain the value proposition to potential customers in a way that describes the solution to a problem. Details play a big role so features and benefits should be a highlight of the copy.
Description
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.
How will this partnership benefit LiveRamp customers?
LiveRamp and Snowflake’s partnership supports best-of-breed, scalable data infrastructure in the cloud with support for evolving data privacy regulations. The expanded suite of LiveRamp services in Snowflake allows clients to use LiveRamp for a full set of marketing use cases in a privacy-first way. Teams can quickly extend Snowflake-based marketing solutions with increased levels of person- and household-level measurement accuracy, audience reach, unified analytics and clean room data connectivity—all of which are critical capabilities for companies increasing their on-cloud operations. The new services also allow clients to leverage LiveRamp’s people-based identifier, RampID, in a faster way than ever before to deliver personalization and customer experiences more effectively and safely than with hashed emails.
Features
Audience activation with enhanced accuracy, connectivity and scale
Reaching LiveRamp’s more than 600 partners across key destination channels including CTV, premium publishers, social platforms and other programmatic sites
Accelerated and enhanced identity match and identity resolution services
Enabling Snowflake clients to use RampID in more scenarios where clients need to resolve offline and online data sources at scale while protecting personally identifiable information (PII)
Marketer-specific user interfaces
Allow all teams to easily manage their audience segments directly in Snowflake in a fully self-service capacity
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