LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

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Snowflake

A product description is a deal closer - that is its ultimate purpose. It should explain the value proposition to potential customers in a way that describes the solution to a problem. Details play a big role so features and benefits should be a highlight of the copy.

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Description

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. 

How will this partnership benefit LiveRamp customers?

LiveRamp and Snowflake’s partnership supports best-of-breed, scalable data infrastructure in the cloud with support for evolving data privacy regulations. The expanded suite of LiveRamp services in Snowflake allows clients to use LiveRamp for a full set of marketing use cases in a privacy-first way. Teams can quickly extend Snowflake-based marketing solutions with increased levels of person- and household-level measurement accuracy, audience reach, unified analytics and clean room data connectivity—all of which are critical capabilities for companies increasing their on-cloud operations. The new services also allow clients to leverage LiveRamp’s people-based identifier, RampID, in a faster way than ever before to deliver personalization and customer experiences more effectively and safely than with hashed emails.

Features

Audience activation with enhanced accuracy, connectivity and scale

Reaching LiveRamp’s more than 600 partners across key destination channels including CTV, premium publishers, social platforms and other programmatic sites

Accelerated and enhanced identity match and identity resolution services

Enabling Snowflake clients to use RampID in more scenarios where clients need to resolve offline and online data sources at scale while protecting personally identifiable information (PII)

Marketer-specific user interfaces

Allow all teams to easily manage their audience segments directly in Snowflake in a fully self-service capacity

Images

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Testimonials

  • Ross McCray
    CEO of VideoAmp

    The new reality of measurement and currency is unfolding in a way that unlocks new capabilities and insights for our clients that were never available before. The LiveRamp integration with Snowflake enables us to access even more accurate and granular insights for our clients in a privacy safe way, which is paramount for us. We look forward to the continued acceleration towards our goals of streamlining privacy and secure computing with these two partners

Resources

Bring Identity Resolution to Your Data with Native Applications image

Bring Identity Resolution to Your Data with Native Applications
LiveRamp Embedded Identity on Snowflake image

LiveRamp Embedded Identity on Snowflake

LiveRamp’s interoperable identity unifies and connects data within Snowflake’s Media Data Cloud.
Identity Resolution and Transcoding for Customer-Obsessed Marketing image

Identity Resolution and Transcoding for Customer-Obsessed Marketing
Claim Listing

Customer Objective

Partner Type

Regions

US

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Claim Listing

Customer Objective

Partner Type

Regions

US

Learn More